Los Angeles – November 05, 2026 -- ISO, a new talent representation company with a roster of more than 90 livestreamers, gamers, artists, VTubers and lifestyle creators, has launched with initial capital from Influence Media Partners, its sole institutional backer.
The company targets talent that built audiences on the internet and now moves those audiences across content platforms, music, products and live events. Its clients include PlaqueBoyMax, Jasontheween, Ironmouse, Kyedae and RDCWorld. On the brand side, ISO builds creator strategies and executes campaigns for Electronic Arts, Discord, Underdog and Icenova.
ISO funds extra commissions from its own share to reward cross-client deals
The core of ISO's model is a compensation structure intended to let each manager lead client relationships, build teams and share in the revenue they generate. When a team member brings an opportunity to a colleague's client, ISO pays an additional commission out of its own share. The client manager's commission is not reduced.
ISO says this makes collaboration a company-funded investment rather than a trade-off for individual managers.
Founders bring UTA Creators, FaZe Clan and Twitch experience
Mike Lee, CEO and co-founder, previously headed gaming and livestreaming at UTA Creators. Co-founder Darren Yan, Head of Music, was Chief Talent Officer at FaZe Clan. Matt Alsberg, Head of Talent, has held roles at PlayStation, Twitch and UTA.
The wider team has worked inside organizations including the NFL, OMD, Fanatics, Red Bull, Live Nation, Activision and AEG. ISO says this gives it fluency with brands, platforms and media buyers.
ISO builds Asia-Pacific and China expansion into its model from day one
ISO works with regional partners on content distribution on local platforms, collaborations with local artists and creators, brand partnerships and live experiences. It also brings international talent to the U.S., including Son-Tung MTP from Vietnam and Xin Liu from China.
Lee said the company aims to grow creator businesses through original IP, products, live events and expansion into China and TikTok Shop, "where most of the industry still isn't set up to compete."
Influence Media Partners, backed by BlackRock-managed funds, supplies launch capital
Influence Media Partners is a New York-based music and entertainment platform and investment manager led by Founder and Co-Managing Partner Lylette Pizarro McLean. It acquires and manages music and entertainment intellectual property and is supported by strategic partnerships with funds and accounts managed by BlackRock. Its portfolio includes works by DJ Khaled, Future and Enrique Iglesias. The investment amount was not disclosed.
Yan said ISO invests in clients from the earliest stages across music, media, products, live events, gaming and tech. Its A&R team applies the same approach to artists, building global fandom online before the market catches on. ISO's services cover talent management and development, brand partnerships, music and licensing, performance marketing and clipping.