Berlin, June 10, 2024 – Taiwan Expo, organized by the International Trade Administration of the Ministry of Economic Affairs (TITA) and the Taiwan External Trade Development Council (TAITRA), has debuted in Europe, following stops in other major capitals around the world. Located at the Telekom Hauptstadtrepräsentanz (Französische Straße 33a, 10117 Berlin), this remarkable event began with a grand opening ceremony on June 10 and will continue to captivate visitors until June 12.
Taiwan Excellence, under the theme of "Work & Recreation + AI," features over 70 products from 26 Taiwanese enterprises representing various industries, including office equipment, fitness, ICT, electronics, and esports. Some of these products are enhanced by cutting-edge AI technology, significantly boosting the user experience. VIP tours alongside three specialized product tours named "Tech Show," "Art Salon," and "Sports Gala" highlight these products.
VIPs Tour
After the grand opening ceremony held in the morning of June 10, Mr. James C. F. Huang, Chairman of the Taiwan External Trade Development Council (TAITRA), along with VIP guests — including Mr. Jakub Boratynski, Director for Networks＆Governance from DG GROW, European Commission, Dr. Marcus Faber, Member of Bundestag Chairperson of German-Taiwanese Association from Deutscher Bundestag, Dr. Franziska Brantner, Parliamentary State Secretary from Federal Ministry of Economic Affairs and Climate Action — made remarks.
Afterwards, the VIP tour began in Taiwan Excellence Area titled "Work & Recreation”. The showcased products include Picture Frame and Wall-mount Air Purifier from SAUBERAIR, FindARTs High Fidelity ART Display from AUO. In addition to product excellence, the pavilion integrates the concept of eco art through an art installation spelling out "TAIWAN EXPO." Notably, the letters "TAIWAN" are adorned with depictions of protected wildlife indigenous to Taiwan, rendered by the renowned illustrator Anja Riese, accentuating the significance of sustainability. Furthermore, the letters "EXPO" are embellished with moss in the concept of eco-art. The first day of the expo coincided with the Dragon Boat Festival, and guests experienced the dragon boat race in the VR World. The tour was also attended by prominent TV host, Marvin Wildhage, further enhancing the significance of the occasion.
Tech Show
In the afternoon of June 10, the "Tech Show" product tour highlighted ICT and electronics products in both the work and recreation fields. Ben Paul, a player in the FIFA/EA Sports FC game series, attended the activity. Belle Lin, Regional Marketing Manager, and Stephan Deuster, Country Manager from IPEVO, introduced the Taiwan Excellence Gold award-winning product, TOTEM 360 Immersive Conference Camera + Speakerphone. This product combines visual and audio All-in-One conference equipment, featuring 4 cameras for seamless 360° panoramic imaging, omnidirectional speakers, and capturing voice through 4 microphones with AI noise reduction beamforming technology.
Jens Enders, Deputy Manager from Adata, presented the HC300 ECO External Hard Drive, featuring a body made of 35% PCR plastic, and the BATTLECRUISER II, which exemplifies XPG's balance of aesthetics and performance. Other highlighted products included the Predator Helios 3D 15 SpatialLabs Edition from Acer, the Stealth 18 AI Studio A1V from MSI, and the ROG Phone 8 Pro from Asus. Esports gadget brands including Team Group and InWin were also reviewed.
We warmly invite you to join us for the remaining two days (June 11-12) of this exciting event. Admission is free, and no advance registration is required for attendees. A series of activities on the topics of “Art Salon” and “Sports Gala” product tour will be held on June 11 and 12, respectively. Immerse yourself in the captivating camera painting workshop, participate in fun games, and capture unforgettable moments with our VR World, where you can experience a dragon boat race, and join Happy Hour, which serves beverages and snacks from Taiwan. Don't miss the opportunity to experience the best of Taiwan Excellence alongside famous influencers Samantha Abdul and Marie von den Benken.
For more information about the Taiwan expo, please visit the event website at www.taiwanexcellence-expo.eu. Stay updated on the latest news and details on Taiwan Excellence at www.taiwanexcellence.org/en.
The Taiwan Excellence Awards were established in 1993 by the Ministry of Economic Affairs to recognize and celebrate the great achievements of Taiwan's most innovative companies. Each year, eligible candidates go through a rigorous selection process that assesses their products based on four important factors: research and development, design, quality, and marketing. A diverse group of experts carefully selects outstanding brands which excel in sustainability, design, research, and development, identifying exceptional products that embody innovation.
The Taiwan Excellence mark has gained global recognition as a prestigious symbol of quality and design, effectively showcasing Taiwan's impressive product innovation. For more information, please visit www.taiwanexcellence.org
ORGANIZED BY
International Trade Administration (TITA), established by Taiwan's Ministry of Economic Affairs, is entrusted with planning trade policies, engaging in international cooperation, and promoting economic agreements. Responsibilities include trade barrier removal, data analysis, import-export administration, and addressing trade disputes. The Administration's comprehensive role spans trade promotion, MICE industry development, and managing commodity classification. It conducts investigations on import relief and anti-dumping cases, addressing diverse facets of international trade, making it a pivotal entity in Taiwan's global economic engagement. Please visit www.trade.gov.tw/English
Taiwan External Trade Development Council (TAITRA) is the leading non-profit, semi-governmental trade promotion organization in Taiwan. It was founded in 1970 with the aim of promoting foreign trade, and is jointly sponsored by the government, industry associations, and several commercial organizations. The organization has a well-coordinated trade promotion and information network, which consists of over 1,200 trained specialists stationed throughout its Taipei headquarters and 60 branches worldwide. In conjunction with its sister organizations, the Taiwan Trade Center (TTC) and Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies. Please visit www.taitra.org.tw
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Bruno Steup | bruno.steup@itms.com
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ITMS Marketing GmbH