SHERIDAN, WYOMING – May 23, 2025 – LAMILUX Heinrich Strunz GmbH, a European leader in daylight systems and composite solutions, has received the prestigious intermedia-globe Silver Award at the 26th WorldMediaFestival in Berlin for its cinematic brand film “Wir leben Tageslicht.” This international recognition underscores LAMILUX’s strategic emphasis on brand storytelling, innovation, and emotional connectivity in corporate communications.
Award-Winning Communication Strategy
The award was presented in the highly competitive “Corporate Communications – Corporate Image” category, honoring LAMILUX’s outstanding visual and emotional portrayal of its brand philosophy. Among 764 global submissions spanning 29 countries, the jury praised the film as an exemplary case of emotionally resonant storytelling and architectural clarity.
“Diese Auszeichnung ist eine wunderbare Bestätigung für die kreative Arbeit unseres Teams und zeigt, wie kraftvoll der Dialog zwischen Architektur und Tageslicht erzählt werden kann,” said Hartmut Manske, Head of Marketing at LAMILUX and the film’s producer.
A Visual Journey Through Europe’s Architectural Landscapes
Spanning four minutes, the film takes viewers on a captivating visual journey across architectural projects in Katowice, Hamburg, Amsterdam, Berlin, and Rehau. It features collaborations with renowned architects such as Maciej Franta, Johannes Vogelsanger, and Lars Courage, demonstrating how daylight transforms spaces, enhances health, and connects people.
From concept to debut, the project took approximately 18 months. Directed by Andreas Söllner in partnership with Chiara Neumann (rebellebrands) and Thanh-Long Vo, the film made its premiere at BAU 2025, the leading global trade fair for architecture and building materials, in Munich.
“Als der Film zum ersten Mal auf der Messe lief, hatte ich dieses Gefühl, dass sich all die Arbeit und das kreative Chaos jetzt endlich ausgezahlt haben,” recalled Söllner.
Strategic Impact on Brand Positioning
The award serves not only as validation of creative excellence but also as a strategic asset in LAMILUX’s brand positioning. Manske emphasized, “Der Spot steht für das, was unsere Produkte ermöglichen – Räume voller Licht, Gesundheit und Lebensqualität. Diese Auszeichnung zeigt, dass wir mit dieser Botschaft auch emotional überzeugen.”
Key highlights of the film and campaign include:
- Focused storytelling around LAMILUX’s core mission: living daylight.
- Real-world applications in major European cities.
- Emphasis on the emotional and health benefits of natural light.
- Integration of international architectural expertise.
- High production values and a compelling visual narrative.
About LAMILUX
Founded in 1909, LAMILUX Heinrich Strunz Gruppe is a fourth-generation family business headquartered in Rehau, Germany. It is a leading manufacturer of daylight systems—including skylights, glass roofs, and smoke/heat exhaust ventilation systems—which are critical for energy efficiency and fire safety in modern architecture.
Beyond its daylighting solutions, LAMILUX is one of the world's largest producers of fiber-reinforced plastics. These composite materials are widely used in commercial vehicles for their strength, light weight, and impact resistance. In 2024, LAMILUX reported a turnover of approximately €357 million and currently employs around 1,300 people.
As a market and innovation leader, LAMILUX continues to set benchmarks in product excellence, customer satisfaction, and visual communication.
Learn more and watch the film at www.lamilux.de/wir-leben-tageslicht