By Market & Region

SHERIDAN, WYOMING – October 30, 2025 – Rollo Solar Melichar GmbH will showcase a broadened line of polycarbonate and PVC pool covers, vertical safety shutters, and recessed/deck-mounted systems at aquanale 2025 (Hall 07.1 | D038 E037). For municipal pools, hotels, and wellness operators, the proposition is clear: curb evaporation, stabilize water chemistry, and tighten access control—translating to measurable energy efficiency and leaner operations.

SHERIDAN, WYOMING – October 30, 2025 – SPECK Pumpen is leveraging its BADU brand and a century-plus of pump engineering to address energy efficiency, service life, and safety across public pools, hotel spa facilities, and closed-loop aquaculture. The company’s 2025 showcase (Hall 07.1 | C020 D021, aquanale) emphasizes climate-friendly pumping, counter-swim systems, and customized industrial solutions designed to reduce OPEX while maintaining water quality and uptime.

SHERIDAN, WYOMING – October 30, 2025 – The 11th International Swimming Pool & Wellness Forum (ISWF), organized by the Bundesverband Schwimmbad & Wellness e.V. (bsw) at Koelnmesse, Hall 7 (C40/D41), runs October 28–31, 2025, with a practitioner-led agenda spanning DIN 19643 water treatment, ventilation and electrical best practice, decarbonization pathways, modular pool construction, and workforce development for public and private operators.

Innovation focus: standards, filtration, and modular build-outs
Program blocks cover the current state of DIN 19643 for pool and spa water treatment, ceramic filtration and dosing, and safety-critical electrical installations in high-humidity environments. A “pool out of the box” concept illustrates how modular units can shorten build windows across multiple sites, helping municipalities and hotels add capacity without long closures.

SHERIDAN, WYOMING – October 30, 2025 – Vinci Play will showcase at FSB Cologne 2025 (Hall 09.1 | C059 A050) with two signals of scale: a fourth production facility bringing total development space to 35,000 m² and a new playground series positioned to elevate design, durability, and operational safety across municipal, education, and hospitality projects. For procurement teams, the expansion suggests greater delivery capacity, shorter lead times, and tighter quality control in a market where lifecycle costs and compliance are under scrutiny.

SHERIDAN, WYOMING – October 23, 2025 – A new joint report by Diebold Nixdorf and Coresight Research reveals critical behavioral trends influencing the modern in-store shopping journey — highlighting how friction at checkout, inventory shortages, and outdated store designs directly impact conversion and customer loyalty across the retail sector.

Retail Friction: From Inventory Gaps to Checkout Bottlenecks
The report, titled “Reinventing Store Checkout: Minimizing Friction to Drive Business Growth,” surveyed over 1,600 U.S.-based shoppers and retail decision-makers to assess pain points that interrupt purchasing intent. The findings point to persistent operational challenges:

SHERIDAN, WYOMING – October 22, 2025 – As retail advertising continues its digital evolution, German retailers are shifting their budgets decisively away from traditional print and toward data-powered, personalized digital campaigns. According to the new EHI Marketing Monitor 2025–2028, digital channels now capture nearly 44% of total advertising spend — signaling a structural realignment that places data management and artificial intelligence (AI) at the core of retail marketing strategies.

SHERIDAN, WYOMING – October 22, 2025 – After two years of stagnation, Germany’s online retail sector is back on a growth path. The EHI and ECDB E-Commerce Market Germany 2025 study reports that the 1,000 largest B2C online shops increased their combined net e-commerce revenues from €77.5 billion in 2023 to €80.4 billion in 2024 — a 3.8% nominal rise (3.0% in real terms). Analysts now forecast a further 5.3% gain for 2025, signaling renewed momentum across Europe’s largest digital retail market.

Market Concentration: Growth Driven by the Biggest Players

SHERIDAN, WYOMING – October 22, 2025 – European pool innovation company PoolWings is opening new business opportunities for dealers and distributors with its patent-protected arm system designed to revolutionize pool cover management. The system’s unique space-saving architecture enables pool covers to be positioned outside the pool area during swimming, merging functionality, luxury, and sustainability in one streamlined solution.

A patented leap in pool cover innovation
At the heart of the PoolWings solution is a patented mechanical arm system that allows users to fold and store pool covers neatly along the pool’s edge. When the pool is in use, the arms extend parallel to the long side, keeping the cover elevated and out of the way. When closed, the arms fold seamlessly back into position. The design eliminates the need for bulky storage mechanisms or construction-heavy integration, significantly reducing installation time and costs.

SHERIDAN, WYOMING – October 22, 2025 – Montreal-based Vortex Aquatic Structures International is celebrating its 30th anniversary, underscoring three decades of leadership in designing and manufacturing aquatic play environments for municipalities, resorts, and entertainment destinations worldwide. Known for pioneering the original Splashpad®, the company has grown into a global powerhouse with more than 12,000 installations across 50 countries.

Expanding from Local Start-Up to Global Industry Leader
Founded in 1995 with a mission to reimagine underused public spaces, Vortex has evolved into a multinational enterprise with headquarters in Montreal and regional offices in the U.S., Spain, and the Netherlands. Employing nearly 250 people, the company continues to expand its global footprint through strategic acquisitions and new manufacturing capacity.

SHERIDAN, WYOMING – October 21, 2025 – The renowned architecture studio 4a Architekten will present its acclaimed exhibition SWIMMING IN ATMOSPHERE – WASSERWELTEN II at aquanale 2025 in Cologne, highlighting the evolving role of architectural design in creating emotionally resonant and sustainable aquatic spaces. The showcase underscores how design innovation can transform public pools, spas, and wellness facilities into multisensory experiences that combine energy efficiency, aesthetics, and social value.

Designing for Experience: How Architecture Shapes the Atmosphere of Water Spaces

SHERIDAN, WYOMING – October 21, 2025 – Czech pool manufacturer Centralplast, known for its premium brand CENTRAL-POOL®, is setting new standards in custom pool design and sustainable innovation. With a strong export base across Europe and a growing international footprint, the company will showcase its next-generation energy-saving pool systems at Aquanale 2025 in Cologne, Germany (Hall 07.1 | B041 A040).

SHERIDAN, WYOMING – October 21, 2025 – Alukov, one of Europe’s leading manufacturers of premium pool, spa, and patio enclosures, is set to showcase a new generation of precision-engineered designs at Aquanale 2025, held in Cologne from October 28–31. The company’s latest innovations aim to redefine outdoor living through energy efficiency, modern aesthetics, and intelligent functionality.

Innovating Pool and Patio Design for Modern Architecture
At the heart of Alukov’s presentation is a commitment to harmonizing architecture, comfort, and sustainability. The brand’s 2025 lineup demonstrates how advanced materials and refined engineering can enhance outdoor environments without compromising design integrity.

SHERIDAN, WYOMING – October 21, 2025 – Bio-pool, a long-established French manufacturer specializing in salt electrolysis and water treatment, is expanding its portfolio of compatible electrolysis cells for the 2025 season. The company, part of the ACWA Group alongside ACIS and WA-conception, has built a reputation over three decades for producing high-quality, cost-effective alternatives to original pool chlorination components — a market segment increasingly focused on performance, sustainability, and total lifecycle value.

Reliable, Affordable Alternatives to OEM Pool Cells

SHERIDAN, WYOMING – October 21, 2025 – Finnish sauna manufacturer Mondex is redefining electric sauna heating with the launch of the new Rakka Mondex, a premium heater inspired by Lapland’s rugged landscapes and designed to deliver the authentic, gentle warmth of a traditional wood-burning sauna. Set to debut at aquanale 2025 (Hall 8.1, Booth D20), the Rakka combines timeless sauna aesthetics with digital convenience, marking a new phase in Finland’s most iconic wellness tradition.

A Sauna Heater That Bridges Tradition and Technology

SHERIDAN, WYOMING – October 21, 2025 – Leisurecraft Europe is set to showcase its premium line of Canadian Red Cedar outdoor wellness products at Aquanale 2025 in Cologne, Germany, emphasizing sustainable craftsmanship, natural aesthetics, and luxury wellness design for residential and commercial environments. The company’s presence at Hall 8, Stand B24/C25, will highlight how Canadian wood artistry meets European wellness innovation.

Sustainable Craftsmanship Meets Modern Wellness Design

At the core of Leisurecraft Europe’s collection is Canadian Red Cedar, a naturally durable and aromatic wood known for its resilience, thermal efficiency, and timeless beauty. Every sauna and hot tub on display is hand-built from sustainably sourced cedar, merging traditional woodworking with modern ergonomics and outdoor durability.

Key products at Aquanale 2025 include:

SHERIDAN, WYOMING – October 21, 2025 – Finnish sauna manufacturer SAWO is preparing to showcase its latest advancements in sauna heater and control technologies at Aquanale 2025 in Cologne, Germany, underscoring more than three decades of expertise in creating authentic, high-quality wellness solutions for both residential and commercial markets.

Reinventing the Sauna Experience Through Innovation
For over 30 years, SAWO has built its reputation on combining craftsmanship, engineering precision, and the Finnish sauna tradition. The company’s latest line of products—set to debut at Aquanale—focuses on advanced control systems and reimagined heater designs aimed at delivering enhanced performance and personalization.

SHERIDAN, WYOMING – October 21, 2025 – Europool is reshaping the European premium pool market with its fully customizable polypropylene pool systems, offering design freedom, robust performance, and a scalable business model for distributors and installation partners. The company’s exhibit at Aquanale 2025 in Cologne (Hall 7.1, G69/E68) highlights how this technology is driving value across the residential and hospitality sectors through precision engineering and reliable delivery.

Tailor-Made Pools Designed from Scratch
Europool’s polypropylene pools are built to order, allowing architects, contractors, and private clients to define every element of the project. Each pool is developed from a technical drawing and 3D model, providing complete control over:

SHERIDAN, WYOMING – October 21, 2025 – Finnish wellness innovator EGOA is redefining the global sauna experience with a new generation of mobile Finnish sauna and accommodation units that combine mobility, craftsmanship, and scalability. The company will showcase its ready-to-use wellness cabins at Aquanale 2025, held from October 28–31 in Cologne, Germany, targeting international hospitality operators and distributors.

Mobile Wellness Solutions for Hotels, Resorts, and Spas
EGOA’s premium sauna and cabin units are built entirely on wheels, offering transportable, fully assembled wellness environments that can be deployed anywhere—from alpine resorts to coastal retreats. Each unit is designed to withstand diverse climates while maintaining authentic Finnish sauna quality and user comfort.

SHERIDAN, WYOMING – October 21, 2025 – German swimwear and leisure specialist BECO Beermann GmbH & Co. KG has introduced “SCAN AND COLLECT,” a fully digital sales solution for swimming pools and leisure facilities designed to eliminate the need for a traditional retail counter. The system enables guests to scan a QR code, browse products on their smartphones, pay instantly, and collect their items within minutes — all without physical checkout interaction.

SHERIDAN, WYOMING – October 21, 2025 – Europool Spa is redefining premium wellness experiences with the launch of its new spa tub collection at Aquanale 2025 in Cologne. The company’s latest line blends cutting-edge engineering, modern aesthetics, and advanced comfort features to deliver durable, high-performance solutions for professional wellness operators and luxury homeowners alike.

Precision Engineering Meets Premium Performance

Europool Spa’s new collection underscores its commitment to technical excellence and longevity. Each spa tub integrates high-quality components from the renowned Canadian manufacturer Gecko, ensuring reliable operation and efficient energy performance. The shell, crafted from American acrylic and reinforced with fiberglass laminate, delivers superior durability against wear, scratches, and discoloration—maintaining its pristine look even after years of intensive use.