IAW Cologne 2025: Global Retail Buyers Converge for Innovation, E-Commerce Insights, and Strategic Partnerships
SHERIDAN, WYOMING – August 27, 2025 – The 39th International Trade Fair for Retail Promotions and Imports (IAW) is set to return to Cologne from September 2–4, 2025, bringing together 280 exhibitors from over 30 countries and thousands of professional buyers. Positioned as Europe’s leading ordering platform for retail promotions, the event continues to blend product diversity, competitive sourcing, and forward-looking e-commerce strategies under one roof.
A Marketplace for Retail Innovation