F&F Ventures, SHOPLINE Launch $10M Ecommerce Fund
Los Angeles – September 04, 2026 -- F&F Ventures has launched a $10 million fund with commerce platform SHOPLINE to back consumer brands from pre-seed through Series A, pairing capital with the operating infrastructure that serves more than 700,000 merchants globally.
Three operator-investors with prior exits lead the fund
General Partner Jeff Erickson scaled a consumer brand to eight figures before its sale to a private equity firm and has since made more than 40 angel investments. Co-Founder Adam Shaw grew a physical product company from zero to $18 million and led a seven-figure consumer goods brand, bringing global supply chain and private equity experience. General Partner Jian Tam is a serial CPG entrepreneur with multiple ecommerce exits and more than 20 years in the category, including as co-founder of ProteinWaffles.com.