Scottsdale, Ariz. – September 29, 2026 -- The American Massage Therapy Association (AMTA) will open applications October 1 for its ninth round of massage school grants funded by Massage Envy, offering ten $10,000 awards totaling $100,000. The fall cycle brings Massage Envy's cumulative funding of the program to $550,000.
Massage Envy doubles annual grant capacity in 2026
The program now distributes 10 grants per cycle in both spring and fall, up from five per cycle in prior years, effectively doubling annual grant availability for accredited massage schools.
Accredited schools can apply through October 31
Eligible massage schools must submit an online application via AMTA detailing how grant funds would support school programs and students. The application window runs October 1–31, 2026.
Massage Envy frames funding as long-term workforce investment
Todd Schrader, CEO of Massage Envy Franchising, said the expanded grant round reflects a long-term investment in massage education, adding that doubling the number of awards this year allows more schools and future therapists to benefit. Rick Greely, National President of AMTA, said the grants give schools resources to support student success and strengthen the profession.
Massage Envy does not sponsor, administer, or endorse any recipient school, and maintains no affiliation with grant recipients. The Massage Envy franchise network operates across 49 states and has collectively delivered more than 240 million services to date.