Fürth – November 12, 2026 -- German discounter NORMA brought 20 top-performing apprentices from across Germany to its Fürth headquarters on November 11 for the 17th edition of its annual Azubi-Tag, putting trainees in direct talks with the management board.
Apprentices from four trades question the board on daily working life
Participants came from warehouse logistics, sales, retail and office management. Many travelled long distances, so NORMA put them up in a hotel near headquarters the night before and drove them to the event by chauffeur.
The centerpiece was a roundtable with the management board and members of the executive team. Trainees were asked how they experience their working day, what works well and where they see room for improvement. NORMA says the feedback feeds into the further development of its training offering.
Headquarters tour covers purchasing, HR, data center and store accounting
After lunch, the group toured departments they rarely encounter in regular training: Media, central purchasing for food and non-food, human resources, store accounting, statistics and the data center. Management then handed out certificates and gifts.
The day ended at the nearby flagship store "N1". The roughly 1,200-square-meter store is where NORMA showcases modern technology and new processes in grocery retail.
NORMA recruits several hundred career starters a year across three entry routes
The company says several hundred new entrants begin their careers at NORMA each year. Entry routes include a two-year vocational apprenticeship, an Abitur program and a dual study track. NORMA cites practical training, above-average trainee pay and development opportunities as the core of its offer.