San Francisco – – September 07, 2026 -- Nura Studios has opened public access to Nura Showcraft, a production platform that stitches AI-generated shots into full-length animated and live-action projects, as one director reports the tool has cut production costs in half.
Platform targets the gap between AI shot generation and full production workflows
Nura Showcraft lets filmmakers move from script or shot list through storyboard, animatic, animation and final edit inside one connected environment. The platform integrates multiple AI image and video models alongside ACES colour management with HDR/SDR output, with local real-time 4K upscaling planned. "AI can generate a shot. The harder problem is turning thousands of shots into a coherent production," said Sylvio Drouin, CEO and co-founder of Nura Studios.
Productions already running on the platform span series, game IP and feature film
Showcraft is in use on Rainbow Hollow, an original animated series by Noah Wagner, and Astro Burn, a vertical animated micro-series by HaZ Dulull based on his game IP. Emmy-winning Bob's Burgers producer Joel Kuwahara is also using the platform. Writer-director Jericca Cleland is applying it to an upcoming feature produced by Nørlum Entertainment and executive produced by Nikolaj Coster-Waldau's Ill Kippers.
Director reports Showcraft halves production costs on independent feature
Cleland said integrating Showcraft into a traditional, artist-led animation pipeline is "cutting production costs in half — making independent films like mine possible."
Early access pricing runs on one-time credits, not subscriptions
Nura Showcraft's Public Early Access sells one-time credit packages instead of subscriptions, displaying generation costs before rendering. Purchased credits remain valid for six months, and subscription plans are set to launch October 6, with Early Access credits honored under their original expiry terms.
Nura extends reach through API, on-prem and production services
Nura API and On-Prem services let partners embed Showcraft functionality into existing pipelines, while Nura Atelier offers proof-of-concept, onboarding, customization and animation production support. Nura Studios was founded by veterans of Unity, Adobe, Canva, Softimage, Roblox and Apple.