Woodbridge – October 14, 2026 -- P2 Science, Inc. has appointed Brian Freedman, a marketer with more than 15 years of experience, as Vice President, Marketing and Communications as the green chemistry company scales commercialization of its sustainable ingredient portfolio.
Freedman takes charge of brand, product marketing and communications across three business lines
Freedman will lead brand strategy, product marketing, go-to-market planning and corporate communications across P2 Science's personal care, flavor and fragrance, and performance materials businesses. The company is also deepening its relationships with customers in the beauty and consumer products industries.
Freedman held full P&L responsibility for a peptide portfolio at Evolved By Nature
Most recently, Freedman was Senior Director of Product Marketing at Evolved By Nature, a life sciences ingredients company. There he held full P&L responsibility for a portfolio of bioactive peptides aimed at the personal care market.
Earlier, he was VP, Director of Business Strategy at Arnold Worldwide, a global advertising agency, where he led strategic insights for Fortune 500 clients. He holds an MBA from Babson College and a bachelor's degree from the University of Colorado.
CEO Oihana Elizalde frames the hire around customer growth rather than ingredient sales
P2 Science CEO Oihana Elizalde said Freedman understands both the ingredient space and the end consumer, a combination she called rare. She said customers are looking for ways to grow their business, not just to buy an ingredient, and that Freedman will help show how P2 can deliver that, from product innovation to market storytelling.
Freedman said his focus is making the value of P2's science and products clear to customers. He named three goals: helping brands launch better products, differentiate on the shelf and meet growing demand for sustainability.