SHERIDAN, WYOMING – May 6, 2025 – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, has introduced its most advanced electric shaver to date: the Philips i9000 Shaver Series. With AI-powered personalization, skin-level closeness, and premium hygiene innovations, the i9000 lineup marks a significant strategic move in the high-end male grooming market.
This next-generation product suite—including the i9000, i9000 Prestige, and flagship i9000 Prestige Ultra—signals Philips’ continued investment in consumer wellness and smart technology. Designed for discerning users, the i9000 series aligns with current B2B trends prioritizing user-centric innovation, long-term performance, and sustainability.
Reimagining Male Grooming Through Intelligent Personalization
The Philips i9000 Series is tailored to address growing consumer expectations for hyper-personalized care experiences. Built with cutting-edge AI capabilities, the series integrates real-time, in-app motion and pressure tracking to guide users toward optimal shaving techniques.
Key intelligent features include:
- Adaptive sensors that analyze beard density 500 times per second and automatically adjust cutting power.
- SkinIQ PRO technology (available in the i9000 Prestige Ultra) offering five dynamic shaving modes.
- Active Pressure & Motion Guidance that provides real-time user feedback for optimal skin comfort.
These AI enhancements go beyond performance—they position Philips as a pioneer in bringing wellness-centric tech to everyday grooming products.
Strategic Advancements in Closeness, Comfort, and Hygiene
All models in the i9000 Series prioritize a close yet comfortable shave, enabled by innovations such as 360° rotating Dual SteelPrecision Blades and the proprietary Triple Action Lift & Cut system.
Additional benefits across the series include:
- Hydro SkinGlide coating for enhanced skin comfort.
- Smaller, flexible shaving heads that conform to facial contours for precision in hard-to-reach areas.
- Compact, cable-free cleaning pods that complete a deep clean in one minute and are 10 times more effective than water alone.
With battery and motor systems engineered to last between five and seven years, depending on the model, the i9000 series offers a compelling ROI for quality-conscious consumers and B2B retailers seeking durable, high-performance grooming products.
Elevated Premium Options for Discerning Users
Each tier in the i9000 range is strategically crafted to serve distinct market segments. The base i9000 provides advanced performance at an accessible price point, while the i9000 Prestige introduces a Pressure Guard to optimize user-applied force.
At the top end, the i9000 Prestige Ultra incorporates breakthrough technology, including:
- NanoTech Dual Precision Blades capable of root-level cuts up to -0.08 mm.
- An AI Skin Analyzer that measures 10 skin condition metrics through the companion app.
- The world's first UV power charging pouch, which kills 99.9% of bacteria and stores up to six weeks of charge.
With design recognition from the 2025 iF Design Award and celebrity endorsements including global icon Jay Chou, the i9000 Series is poised for strong commercial uptake across premium personal care markets.
Supporting Sustainability and Performance Longevity
In line with sustainability goals increasingly prioritized across B2B ecosystems, the Philips i9000 series incorporates paper-based packaging and long-life components. This not only reduces environmental impact but also aligns with Philips’ broader health technology mission and value-based market positioning.
A New Benchmark in Grooming Innovation
Philips’ latest launch underscores a broader industry shift toward smarter, more personalized consumer electronics that deliver measurable value and performance. By integrating advanced AI, sustainable design, and next-level hygiene into a single product line, Philips offers a compelling proposition for distributors, retailers, and consumers alike.
Learn more about the i9000 Shaver Series and its full capabilities at www.philips.com.