SHERIDAN, WYOMING – May 6, 2025 – Philips has secured one of the design industry’s most coveted honors—the iF Design Gold Award 2025—for its Azurion Neuro Biplane system, marking a significant achievement in the intersection of medical technology and human-centered design. This recognition cements Philips' leadership in image-guided therapy systems and underscores its commitment to enhancing clinical precision, operational efficiency, and patient-centric innovation in healthcare environments worldwide.
Strategic Design Excellence Recognized by Global Jury
Out of nearly 11,000 submissions spanning 66 countries, the Azurion Neuro Biplane stood out to the 131-member international jury for its seamless integration of intuitive user experience, functional elegance, and clinical sophistication. Designed for critical neurovascular procedures—such as stroke and aneurysm interventions—the system’s advanced design enables fast, precise transitions between 2D and 3D imaging, enhancing diagnostic speed and procedural success rates.
“This recognition is a tribute to years of co-creation with clinicians, observation inside real angio suites, and design driven by deep user understanding,” said Peter Skillman, Global Head of Design at Philips. “Every design choice—from the ergonomics of FlexArm to intuitive table-side control—was guided by the needs of patients and care teams.”
The jury commended the system as “human-centered design at its best,” noting its approachable form despite its complexity: “Despite its immense size and complexity, the form language is soft and friendly. This feels like a safe pair of hands.”
Enhancing Outcomes in High-Stakes Clinical Settings
The Azurion Neuro Biplane is engineered specifically for time-critical procedures, where real-time decision-making and workflow optimization are paramount. Key clinical and operational features include:
- SmartCT and flexible C-arm rotation for advanced imaging and accessibility.
- Seamless 2D/3D transition to support fast diagnostics and treatment planning.
- Fully integrated table-side controls that minimize interruptions and support continuous focus.
- Ergonomic design that improves clinician comfort and procedural accuracy.
These innovations collectively contribute to improved patient outcomes, shorter procedure times, and enhanced team coordination, reflecting the platform’s strong ROI for hospitals and clinics adopting minimally invasive therapeutic solutions.
A Global Standard in Image-Guided Therapy
Since its initial launch in 2017, the Azurion platform has become a foundational technology in interventional care, with over 6.4 million procedures performed annually in more than 80 countries. The Neuro Biplane version advances this legacy, offering a specialized solution that meets the growing demand for precision-based neurointerventions.
The award adds to Philips’ broader success at the 2025 iF DESIGN AWARDs, where the company secured 48 honors in total—including recognition for its Capsule Surveillance system, Cardiac Workstation, Interventional Cardiology Reporting solutions, and Radiology Operations Command Center (ROCC). These accolades reinforce Philips’ position as a frontrunner in healthcare design, focused on delivering integrated, intuitive, and scalable innovations.
Industry-Wide Impact Through Design Leadership
Philips’ achievements in the 2025 iF DESIGN AWARDs reflect a broader trend toward design as a strategic enabler in healthcare. As providers worldwide face mounting pressures to improve clinical outcomes while reducing operational burden, solutions like Azurion illustrate how technology and design can align to create scalable, user-centric systems.
With this recognition, Philips continues to drive the evolution of image-guided therapy and reinforces its commitment to co-developing solutions that respond to real-world clinical challenges.