Chicago – October 13, 2026 -- PRA, a business events and destination management firm, has appointed Raymond Zilberberg as Vice President, Production Services, putting a 20-year live events veteran in charge of its global production team as the company expands its entertainment offering.
Zilberberg takes charge of global production strategy and team growth
Zilberberg will lead PRA's global Production Services team, develop business strategies and operational excellence, and manage team growth. He will work with PRA's centralized Creative and Operations teams, its Global Sales and Strategic Account teams, and local teams.
Prior roles at toddstreet and Invision covered conferences, launches and sales meetings
Zilberberg brings more than 20 years of experience in live events, theatrical production and experiential marketing. At toddstreet and Invision, he led creative production for large-scale conferences, product launches, incentive programs and national sales meetings. His client roster included Samsung, Oracle, Gartner and Otsuka.
PRA adds integrated talent acquisition to its production offering
PRA recently expanded its entertainment capabilities, giving clients direct access to entertainers, speakers and performers through an integrated talent acquisition and production service. The offering covers talent sourcing, contract negotiation, production management and onsite execution.
Production Services spans live, virtual and hybrid events, broadcast and digital experiences, experiential activations and entertainment production.
Sharon Crichton, PRA's Chief Operations Officer, said Zilberberg's ability to build high-performing teams and create scalable processes will drive growth as the company expands its global production and entertainment capabilities. Zilberberg said his priority is building a scalable production team by strengthening processes, collaboration and culture.