Memphis, Tenn. – September 07, 2026 -- Premium Guard Inc. (PGI) has won a 2026 MOTOR Top 20 Award for its Febreze Cabin Air Filters, marking the automotive filtration supplier's second consecutive year receiving the honor.
PGI secures back-to-back MOTOR Top 20 recognition
The Memphis-based filter manufacturer previously won the award in 2025 for ViAQ, its patent-pending diagnostic technology that assesses cabin air filter performance by analyzing in-vehicle air quality. This year's win for Febreze Cabin Air Filters extends PGI's streak of consecutive Top 20 honors from MOTOR Information Systems, a Hearst-owned automotive data provider founded in 1903.
Filter replacement rates lag despite 250 million vehicles equipped
More than 250 million vehicles across North America carry cabin air filters, yet consumer awareness and replacement rates remain low, according to PGI. The company positions Febreze Cabin Air Filters, which pair PUREFLOW multi-layer filtration technology with the Febreze consumer brand, as a mechanism to close that awareness gap without adding fragrance or restricting airflow.
CEO Anan Bishara ties brand partnership to category education
"By combining PUREFLOW's advanced filtration capabilities with the trusted Febreze brand, we're making it easier for consumers to understand the important role cabin air filters play in their vehicles,