GAC Becomes Chelsea FC's Official Automotive Partner Globally
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Guangzhou – October 09, 2026 -- Chelsea Football Club has named Chinese carmaker GAC its Official Automotive Partner in a global deal that gives GAC access to one of the world's largest football fan bases as it pushes into the UK and European markets.
GAC vehicles to escort Chelsea's men's team to Stamford Bridge on selected matchdays
Vehicles from GAC's AION range will transport the men's team to Stamford Bridge on selected matchdays. The two parties first worked together on Chelsea's 2026 pre-season tour.
The partnership also covers digital storytelling, fan experiences and engagement, including car displays that let supporters view GAC vehicles directly.