Pilates Addiction Passes 350 Licenses as 75 Studios Near Launch
Newport Beach – October 13, 2026 -- Pilates Addiction has sold more than 350 licenses across 27 states, with 40 studios open in 12 states and another 75 scheduled to launch through early 2027.
Franchisor shifts from license sales to studio openings
The brand is entering its largest wave of openings to date, just over a year into its national expansion. It is moving from rapid franchise sales to opening studios at scale, supported by systems that guide owners through real estate, training, pre-opening marketing and launch.
New locations are planned across Texas, California, Florida, Nevada, New Jersey, Michigan, Ohio and Georgia. Target markets include Dallas, Austin, San Francisco, Denver and Las Vegas.
CEO Sarah Luna said the 350-license milestone matters less than the next phase, adding that "this fall will set the pace for what's ahead."