Temu Launches GI Protection Tool for Local Producers on Brand Portal
Dublin – October 01, 2026 -- Temu has added a dedicated geographical indications (GI) category to its Brand Registry Portal, giving rightsholders a direct channel to flag potential GI infringements across all of the platform's markets.
Temu builds GI tool after 100+ meetings with European trade groups
The feature stems from feedback gathered across more than 100 meetings with trade associations, chambers of commerce and start-up networks in Europe, where sellers cited complexity as a recurring barrier to online trade. GI products derive their value from a specific geographical origin, carrying economic and cultural weight for the producers and regions behind them.
A Temu spokesperson said the company aims to give GI rightsholders a clearer path to work directly with the platform to protect the authenticity tied to their products' heritage.