Natural Diamond Council Rebrands as The Diamond Collective
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London – September 22, 2026 -- The Natural Diamond Council has rebranded as The Diamond Collective, launching a new global strategy to rebuild consumer demand for natural diamonds amid rising competition from synthetic alternatives.
New CEO shapes strategy after six months of industry consultation
Amber Pepper, who took over as CEO, developed the strategy following talks with producers, retailers, brands, creatives and consumers. The plan responds to shifts in how people discover and buy luxury goods, aiming to convert consumer desire into sustained purchasing demand.