AGF and Disney Test Disney+ Entry Into Active Audience Measurement
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Frankfurt – November 04, 2026 -- AGF Videoforschung GmbH and The Walt Disney Company are examining whether Disney+ can be integrated into AGF's active audience measurement in Germany, extending a partnership that already covers Disney's linear TV channels.
Disney Channel and National Geographic channels already feed AGF's linear TV data
Disney's linear networks, the Disney Channel and the National Geographic channels, are already part of AGF's linear TV measurement. AGF and Disney Advertising are now assessing the conditions under which the streaming service could join them in active measurement. No timeline or decision has been announced.