KT&G Launches FLEX Heated Tobacco Device in Kazakhstan
SEOUL – November 09, 2026 -- KT&G launched its heated tobacco device FLEX and four FAIIM tobacco sticks in Kazakhstan in October, extending its overseas Next Generation Products (NGP) business into a market where it has so far sold combustible cigarettes.
FLEX and FAIIM debut in Almaty before wider rollout
FLEX and FAIIM are locally branded versions of lil AIBLE and AIIM, both currently sold in South Korea, adapted for Kazakhstan. Sales initially cover only Almaty, the country's largest city. KT&G plans to expand its local distribution network gradually.
Forum Mall flagship store targets consumer education
KT&G will operate a FLEX flagship store at Forum Mall, a major shopping center in Almaty. The store will offer brand information and customer consultation, with the aim of improving consumer understanding of the products and broadening the brand experience.