GS1 Germany Hosts Mars Wrigley Event on Shopper Activation and POS Strategy
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SHERIDAN, WYOMING -- June 15, 2026 -- GS1 Germany is bringing its GS1 Step Inside community event format to Mars Wrigley's site in Unterhaching on July 14, 2026, focusing on point-of-sale touchpoint strategy and shopper activation. The six-hour event draws decision-makers and specialists from category management, shopper marketing, trade marketing, and e-commerce for a behind-the-scenes session combining presentations, interactive formats, and peer networking. Contributions from Coca-Cola Europacific Partners Germany and Yagora are part of the agenda. The event is capped at 145 participants.