Manufacturers Hit Four-Year Optimism High, but Profit Doubts Linger
MILWAUKEE – November 04, 2026 -- Only 25% of manufacturers are very confident they will hit their 2027 revenue and profit goals, even as sentiment reaches its highest level since 2022, according to Wipfli's Q4 2026 Manufacturing Pulse Survey of 342 manufacturing facilities.
Two-thirds of manufacturers expect revenue growth in 2027
Approximately two-thirds expect higher revenue. Of those, 46% project increases of 5%-10% and 20% anticipate growth of 10% or more. Another 69% describe themselves as somewhat confident of reaching their 2027 targets.
Hiring plans are broad: 70% expect to add staff, either to fill existing openings or to support growth. Some 52% are becoming more selective about which opportunities they pursue. Data centers, aerospace and defense show stronger momentum than other end markets.