Cision Report: AI Search Queries Up 2,400% as Brands Lose Control of Narrative
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CHICAGO – November 10, 2026 -- Search volume for AI-related queries rose 2,400% over four years, yet social conversation around the same topic showed rising concern about data centers and pushback against low-quality AI content, according to a new Cision report that analyzed more than 564 million social media posts.
The State of Search and Social 2027 combines Brandwatch Consumer Research and Trajaan data covering 564.61 million posts and 4,678 search queries and AI prompts. The primary research period runs from August 2025 to August 2026. The report covers health and wellness, food and beverages, automotive, AI and online culture.