EXPO 2027 Belgrade Pitches Serbia Tour Packages at WTM London
LONDON – November 02, 2026 -- EXPO 2027 Belgrade is courting tour operators at WTM London with a pitch built on more than four million expected visits over 93 days, as Serbia seeks to turn the first Specialised Expo in the Western Balkans into bookable travel products.
The exhibition runs from 15 May to 15 August 2027 and has confirmed more than 140 international participants. Organizers are asking travel partners to build dedicated visits, group packages and itineraries that combine Belgrade with other parts of Serbia in their 2027 portfolios.
Serbia's inbound tourism grew 6.5% in the first eight months of 2026
Serbia recorded 3.13 million tourist arrivals between January and August 2026, up 6.5% year-on-year. Foreign overnight stays rose 5.8% to 4.33 million.
Overnight stays by UK visitors climbed 8.7%, a faster rate than the overall foreign total. That gives the London showing a concrete source-market rationale.