Prospera Adds Rochester's Cornerstone Wealth With $600M in AUM

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Prospera Adds Rochester's Cornerstone Wealth With $600M in AUM

Dallas – November 04, 2026 -- Prospera Financial Services has added Cornerstone Wealth Management, a Rochester, New York, practice with $600 million in assets under management and clients in 25 states, to its independent advisor platform.

Eight advisors and two support staff make the move

Cornerstone's founding members, Marc Johnson and Gene Richardson, are bringing six other financial advisors and associate advisors with them. Two members of the firm's support staff are also joining Prospera.

The practice focuses on retirement planning, estate strategies, risk management and multi-generational wealth management for families and individuals.

Johnson and Richardson bring nearly 75 years of combined experience

The two founders have worked through events ranging from Black Monday in 1987 to the COVID-19 pandemic. Their team's background spans large wire houses and independent wealth management firms.

Johnson said Prospera's personalized support, advisor-first culture and technology platform "made the decision easy for us." Tarah Williams, Prospera's President and COO, said the firm aims to give the practice the resources, decision-maker access and flexibility it needs as it grows.

Prospera now supports more than 240 advisors and $32 billion in client assets

The firm says it will keep a 2.5:1 advisor-to-home-office staff ratio as it expands. Prospera presents that ratio as the basis of its boutique service model.

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