New York – September 11, 2026 -- PulsePoint has expanded its Audience Manager platform to YouTube, enabling pharma and healthcare marketers to activate and measure verified, NPI-level physician audiences on the video platform for the first time.
Early campaigns show 1.9x higher click-through rates using verified targeting
In early activations, campaigns using Audience Manager target lists on YouTube generated a 1.9x higher click-through rate compared to broad demographic targeting, according to PulsePoint. The company's DirectMatch technology deterministically matches verified NPI audiences directly onto YouTube campaigns, addressing a gap where video platforms previously lacked prescriber-level precision for media buyers.
58% of HCPs cite YouTube as a primary channel for clinical content
PulsePoint cites data showing nearly 58% of healthcare professionals report YouTube as a primary platform for clinical, educational, or professional content, ranking it ahead of most social channels for information discovery. Despite this reach, brands buying YouTube media previously had no reliable way to confirm they were reaching verified prescribers.
Linear TV limitations push pharma video budgets toward addressable digital channels
The expansion arrives as constraints on linear TV advertising prompt pharma brands to reconsider video ad spend allocation, creating an opening to redirect budgets toward addressable, verifiable digital channels such as YouTube. PulsePoint notes that marketers already running HCP-targeted Connected TV campaigns can adapt existing video creative for YouTube with minimal additional production work.
Platform unifies measurement across the full HCP media mix
Beyond audience activation, PulsePoint provides granular, NPI-level visibility into video engagement and extends that measurement across a brand's full media mix, replacing fragmented, tool-by-tool tracking with a single performance view. "By bringing verified NPI targeting to YouTube, we're giving health marketers precision reach in the format physicians actually choose to learn from," said Ezra Suveyke, Chief Product and Technology Officer at PulsePoint.
With the addition of YouTube, Audience Manager now spans search, e-newsletters, social, EHR, display, connected TV, audio and video, allowing a prescriber's verified identity to carry through every touchpoint in a campaign.