El Segundo – November 06, 2026 -- Pure Hockey, the largest hockey equipment retailer in the United States, has opened its fifth California store in El Segundo, extending its network to 110 locations nationwide.
El Segundo store joins four existing California locations
The South Bay outlet adds to Pure Hockey's stores in Anaheim, Laguna Hills, San Marcos and San Jose. The retailer now operates in 32 states under the Pure Hockey and Pure Goalie brands, alongside two ecommerce sites.
3D foot scanning anchors the skate-fitting service
The store offers equipment fittings for players of all ages and skill levels, including a skate-fitting process built on 3D foot-scanning technology. Skate services include baking and molding, sharpening and profiling.
Team Sales targets local leagues, schools and organizations
Pure Hockey's Team Sales unit supplies local teams, leagues, schools and hockey organizations with custom apparel and equipment, online team stores, learn-to-play packages and dedicated account support. The offering aims to simplify equipment purchasing for group buyers.
CEO David Nectow said youth programs and adult leagues in the area show strong demand for hockey in Southern California.
NHL and Los Angeles Kings partnership supports player acquisition
Pure Hockey is the official Learn to Play retail partner of the NHL and the Los Angeles Kings. The company says the role helps bring new players of all ages into the sport through equipment access and support across Southern California.
The store is located at 505 Main Street, El Segundo, CA 90245.