LONDON – September 22, 2026 -- QubicaAMF and ROLLER have entered a long-term strategic partnership and launched Conqueror ROLLER, an all-in-one management platform already operating at bowling and entertainment centers worldwide. The tool merges QubicaAMF's Conqueror X lane management technology with ROLLER's venue management platform, targeting a $10 billion global bowling industry that draws more than 100 million players annually across 125 countries.
Joint customers report measurable revenue and efficiency gains from the unified system
Lumos in Texas increased its share of revenue generated online by 5.5 times after adopting the joint platform. Queens in London lifted multi-activity bookings by 64%. NIKITO, headquartered in Paris, deployed the system in under three months, with 100% of staff preferring it over previous tools.
Tenpin commits to rolling out the joint solution across 60 UK venues
Tenpin, one of the United Kingdom's largest bowling operators, is bringing the combined QubicaAMF-ROLLER system to its full 60-venue portfolio. "Unifying all of our activities with bowling is critical to achieving that goal," said Roy Whitmore, IT Director at Tenpin, describing the rollout as a major step toward a single guest experience across the company's centers.
Fragmented systems for bowling, reservations and attractions have pushed operators toward consolidation
Traditional bowling centers are increasingly operating as multi-attraction destinations, but many still run separate systems for lane operations, reservations and other entertainment offerings. Conqueror ROLLER allows ROLLER to manage the full guest journey, including lane operations through QubicaAMF's integrated technology, addressing that fragmentation directly.
Companies commit to a shared product roadmap covering waitlists and cross-venue capacity
QubicaAMF and ROLLER said the partnership extends beyond the initial launch, with planned features including waitlist management, in-game adjustments and unified capacity management across all attractions at a venue. The companies are presenting the integration at IAAPA Expo Europe at ExCeL London, running September 21-25, 2026, with a press conference scheduled at the QubicaAMF booth on September 22.