Seoul, South Korea – September 27, 2026 -- RIMAN, the South Korean beauty and wellness direct-selling company, has expanded to 22 global markets after launching operations in France, Germany and Romania on September 9, followed by Ecuador on September 15.
European footprint grows to seven markets across the region
The three new European launches bring RIMAN's regional presence to seven markets, joining the United Kingdom, Ireland, Spain and Italy. RIMAN's European operations are headquartered in London, where the company runs business training, tools and events for independent Planners. Multilingual customer service and logistics support are based in the United Kingdom and Germany.
Ecuador becomes RIMAN's sixth Latin American market
Ecuador's launch marks RIMAN's sixth market entry in Latin America, adding to Mexico, Chile, Colombia, Peru and Costa Rica. The company's Mexico operation functions as a regional support hub, supplying infrastructure and operational experience from earlier market launches.
Executive frames expansion as infrastructure investment, not just market entry
Youngsu Hwang, Chief Sales Officer of RIMAN, said the four-market launch marks an important milestone in the company's global growth, noting the strategy focuses on building leadership, infrastructure and regional capabilities for long-term, sustainable businesses connected to RIMAN's global vision.
Company to deepen investment in regional infrastructure and local leadership
RIMAN said it will continue investing in regional infrastructure, developing local leadership and expanding access to its Korean beauty and wellness brands as it advances its global growth strategy across the newly expanded 22-market network.