Washington – September 07, 2026 -- RMI Direct Marketing ceased operations on Sept. 1 after 40-plus years in business, recommending that its clients transition list management and brokerage services to AudienceFirst Media, a division of SimioCloud under Moore.
RMI ends operations and directs clients to Moore's data unit
Client notifications began the week prior to the Sept. 1 shutdown, with a transition process established to maintain continuity of service as accounts move to AudienceFirst Media. Moore describes the move as a strategic alliance rather than an acquisition.
Account representatives move with clients to preserve service continuity
Several RMI account representatives have joined Moore as part of the AudienceFirst Media team, continuing to support the clients they previously managed at RMI. Moore CEO Gretchen Littlefield said AudienceFirst Media provides the data expertise and strategic capabilities needed to avoid a service break for RMI's client base.
AudienceFirst Media expands reach into nonprofit, publisher and retail data services
AudienceFirst Media builds data-driven audience strategies for nonprofits, publishers, catalog and retail clients, focusing on audience identification to optimize marketing investment and data asset value. RMI Direct Marketing president Rich Leary said the company selected Moore and AudienceFirst Media due to strong alignment in list management, brokerage and data-driven audience strategy expertise.