SHERIDAN, WYOMING – May 19, 2025 – Schattdecor, a global leader in surface solutions for furniture and flooring, has announced its strategic direction for Interzum 2025 with the unveiling of its streamlined concept: “One design. All applications.” The company will present an integrated suite of innovative substrates and decorative surfaces, emphasizing simplicity, versatility, and customer-focused clarity in a complex and rapidly evolving B2B environment.
Strategic Focus on Simplification and Value Integration
With the motto “Simplify.”, Schattdecor is responding to growing industry demand for clarity, ease of integration, and product certainty. Its Interzum 2025 showcase will emphasize the company’s turnkey concept, "One Source. Unlimited Solutions."—a comprehensive solution for designers and manufacturers seeking consistency and efficiency across applications.
Robert Vuga, Chief Sales Officer at Schattdecor, explains: “The foundation for this concept is the availability of our complete package ‘One Source. Unlimited Solutions.’. As surface specialists, we now print and finish paper, PP, PET, and PVC to create modern technical and decorative surfaces for furniture and flooring. Through our partners, we provide matching edge bands, thermoforming foils, and embossed and synchronized plate options. This means that everything you need to start developing a product or realize other projects is available from a single source in proven Schattdecor quality.”
This approach enables B2B customers to reduce supplier complexity, speed up product development, and ensure consistent quality across materials—key ROI drivers in today’s competitive marketplace.
Trend Research-Informed Offerings and Market Alignment
The company’s Interzum exhibit, running from May 20 to 23, 2025 in Cologne, Germany, will center around the theme “The Art of Tomorrow.” This vision is rooted in Schattdecor’s global trend research, highlighting industry needs and design directions that prioritize functionality and focus over excess.
“'Simplify.' means clarity. Clear positioning on the most important issues of our time, transparent product communication that allows you to experience our entire range of services, and a strong decor statement. Many customers have trusted us for years; others we will meet for the first time at Interzum 2025. We are pleased to offer them a special experience with Schattdecor,” says Claudia Küchen, Chief Creative Officer & Chief Human Resources Officer.
Visitors to the Schattdecor stand can expect:
- A carefully curated mix of technical products and trend-forward decors
- Innovative new substrates, including thermoplastic surfaces
- A product range designed to support certainty and success in times of information overload
- Decor layouts in early development stages for collaborative project ideation
Immersive Exhibit Experience and Long-Term Vision
Located in Hall 6.1, Stand CO20/E029, the Schattdecor booth will feature a gallery-style concept that unites strategic orientation with visual storytelling. Through its Concept Sense+ program and developmental surface designs, the exhibit aims to engage both long-standing partners and new prospects in co-creating solutions for future market needs.
The company’s online presence will mirror the in-person experience, extending accessibility to a global audience. As the industry grapples with rising demands for sustainable, adaptable, and high-performance materials, Schattdecor positions itself as a trusted single-source partner for forward-thinking design and production teams.
Conclusion: Positioning for Growth Through Clarity and Innovation
By focusing on simplification, strategic integration, and market-responsive design, Schattdecor reinforces its leadership in the surface solutions sector. With its “One design. All applications.” approach, the company offers manufacturers and designers a reliable, efficient path forward in an increasingly saturated and fragmented marketplace.
To explore Schattdecor’s full Interzum 2025 presentation, visit the booth in person or access the digital experience at theartof.schattdecor.com.