SHERIDAN, WYOMING – May 19, 2025 – At this year's SICAM trade fair in Pordenone, Italy, Schattdecor once again positioned itself at the forefront of surface design innovation by presenting a comprehensive portfolio of new trend themes, premium decors, and advanced material solutions. The company’s dynamic appearance underscored its role as a strategic design and consulting partner in the global interior and furniture industry.
Four Trend Worlds Drive Material Innovation
Schattdecor’s open and engaging stand concept allowed visitors to explore four new trend themes shaped by ongoing research, industry dialogue, and design foresight. These themes—“Dark Elegance,” “Raw Essence,” “Crafted Simplicity,” and “Green Aesthetics”—reflect a deep understanding of shifting consumer preferences and material aesthetics.
Each theme centers on the interplay of materials such as glass, wood, stone, and an aquatic algae composite, delivering on both visual sophistication and material authenticity. All four are rooted in Schattdecor’s overarching trend concept, //FREIRAUM//, and were enriched by insights from the Milan Furniture Fair.
“From Dark Elegance which embraces the expressionist designs influenced by the 1970s, to the clear, cool wood-stone-metal decor combinations in the ‘Raw Essence’ area inspired by the Brutalist architecture comeback in the interior sector, to extremely natural, handcrafted decors and material evolutions such as can be found in the ‘Crafted Simplicity’ and ‘Green Aesthetics’ areas: the story goes on.”
These trend narratives strategically address the demands of distinct customer segments, while all share a common emphasis: materiality as the driving force behind modern interior design.
New Decors Strengthen Market Relevance
Among the most talked-about innovations were several standout decors that captured strong visitor interest:
- Black Mamba: A bold, expressionistic black marble design with distinctive white veins and green inclusions—tapping into the growing demand for dramatic, nature-inspired surfaces.
- Ravello Walnut & Orlando Walnut: Reinforcing walnut’s ongoing popularity, Ravello Walnut debuted in the “Raw Essence” zone, while Orlando Walnut offered refined versatility for large-scale applications.
- Sardes Oak & Montmartre Oak: Both oak decors delivered exceptional realism and visual depth. Sardes Oak, showcased as Smartfoil Nature, impressed with its authentic texture, while Montmartre Oak’s black-pored veneer look aligned with 1970s-inspired design trends.
- Sakura: A unique stone decor developed from material pressed in ice over millennia—offering a rare narrative value and visual impact.
Schattdecor’s best-selling Riva decor also returned to the spotlight under the company’s “Global Essentials” campaign. Marketed as “a very exciting alternative” to oak, Riva continues to gain traction worldwide.
Customer-Integrated Innovation with Concept Sense+
A key strategic highlight was the Concept Sense+ workshop area, introduced at SICAM 2022 and successfully continued in 2024. This interactive format allows customers to influence decor development from the outset by engaging directly with Schattdecor’s design, decor management, and sales teams.
“Experts from the fields of decor management, design, and sales present pressed decor layouts during the initial phases of development. This gives customers the opportunity to influence the development from an early stage.”
This customer-centric approach strengthens Schattdecor’s position as both a trend leader and collaborative partner in the B2B interior solutions space.
Advanced Surface Technologies for Evolving Applications
In response to increasing demand for performance-driven materials, Schattdecor spotlighted its Smartfoil and Smartflex Nature product lines. These surfaces closely mimic real veneer wood while offering additional benefits:
- Smartflex Nature and Smartflex Mat+ (PP thermoplastic film):
- Highly authentic matte-gloss wood look
- Ideal for wrapping and forming
- Moisture-resistant for kitchen and bathroom use
This aligns with ongoing industry trends favoring adaptable, durable materials for diverse applications—especially in residential and contract markets.
Strategic Momentum Builds Ahead of Interzum 2025
Schattdecor’s proactive showcase at SICAM 2024 reinforces its role as a stable, forward-looking partner in surface design. The company continues to lead by offering market-relevant decors and formats well ahead of major industry milestones, including the upcoming Interzum 2025.
“As part of the international bestseller campaign ‘Global Essentials,’ this Schattdecor highlight was once again placed in the spotlight and found to be exceptionally good.”
With continued investment in trend research, customer engagement, and material innovation, Schattdecor remains well-positioned to deliver the next generation of “wow” moments in interior design.
Learn more at www.schattdecor.com.