Seoul – September 27, 2026 -- South Korean premium pet mobility company SEEKOUT is expanding beyond its established Japan export business into North America and Europe, targeting global B2B buyers through overseas trade shows planned for the first half of 2027.
SEEKOUT leverages Japan export track record to enter Western markets
The company built its export foundation by shipping premium pet strollers directly to Japan, a market noted for stringent product quality standards. SEEKOUT is now using that experience as the basis for entering North American and European distribution channels.
Company adds cat-specific carriers to broaden product lineup beyond dogs
SEEKOUT develops pet mobility and lifestyle fabric gear using in-house design IP, applying ergonomic, load-distributing structures and water-repellent, durable fabrics. The company is now adding cat-specific carriers and related items to its existing dog-focused travel product range, aiming to cover both species for global buyers.
Trade show participation set for first half of 2027 to secure B2B buyers
SEEKOUT plans to attend major overseas trade shows in H1 2027, treating the events as venues to identify new buyers, test local market response, and expand distribution partnerships rather than solely for product display. The strategy centers on diversifying distribution beyond Japan into North America and Europe while growing both direct-to-consumer sales and B2B distribution channels.
A SEEKOUT representative said the company will build on lessons from the Japanese market to promote its product competitiveness to overseas consumers and buyers, while continuing to advance pet mobility technology across dogs and cats.