High Point – October 13, 2026 -- S&H Rugs, a designer and wholesaler of hand-knotted rugs, has unveiled its Fall 2027 Collection at High Point Market (HPMKT) Fall 2026 in North Carolina, with all rugs shown on its website listed as in stock and ready to ship immediately.
S&H Rugs blends sustainable materials with traditional weaving in the new line
The collection combines sustainable materials with traditional weaving techniques. It uses organic textures and a palette of earth tones. The company says each piece is designed for modern living spaces.
Senior partner Ori Wilbush said the line aims to connect buyers to nature through touch and color.
Three product groups anchor the Fall 2027 range
- Oushaks with exposed warps, featuring an oxidized and distressed texture in hand-knotted wool
- Zero-pile antiqued recreations of Persian rugs
- Modern designs in hand-spun, undyed natural wool
S&H Rugs hosts buyers and media at Booth M-1015 in Market Square
Industry professionals, buyers and media can view the collection at Booth M-1015, Suites at Market Square (SAMS), Second Floor. Appointments can be scheduled in advance.
The full collection is also available online. S&H Rugs states that every rug displayed on its website is in stock and can ship the same day, giving wholesale buyers an alternative to made-to-order lead times.
Company pitches handmade rugs as a revival of antique-style craftsmanship
S&H Rugs is pairing the launch with editorial content that asks whether the golden era of antique rugs and decor will return. The company argues that hand-knotted rugs made from plant-dyed wool and built knot by knot over months carry a depth that mass-market pieces rarely match. It also contends that owning an oriental rug no longer requires inheriting one or buying at auction.