Los Angeles – November 04, 2026 -- SHOPLINE, the commerce platform used by more than 700,000 merchants worldwide, and Plug and Play put 14 early-stage consumer brands in front of founders, investors and corporate leaders at the closing Pitch Day of their Future of Commerce Accelerator cohort. The event, "On the Rise: Consumer Brand Showcase," took place on Thursday, October 1, with Silicon Valley Bank as sponsor.
Cohort spans food, beauty, wellness, lifestyle and pet
The 14 brands were Sunny Side Up, Nalwaya Foods, Urania London, Ojai Essentials, No Consequence, Brandage, MoboKey, Sooz, Olas Coffee, Adonis Arcana, Korjin, Vedari, Pablo's Fire and StayLyte. The evening ran from opening remarks by Plug and Play, SHOPLINE and Silicon Valley Bank into a panel, then live pitches, then a reception with demo tables where guests could taste and try products and speak to founders.
Several brands reported traction before pitching
By the brands' own accounts, Sunny Side Up has sold more than 100,000 units of its pet care products. MoboKey's keyless-entry device has more than 10,000 paying customers. StayLyte's hydration drink ranks No. 15 on RangeMe's Top 50 Food & Beverage Brands, with repeat sell-through across more than a dozen Dallas-Fort Worth retail locations.
Vibrant Consumer's Jarret Christie outlines retail-readiness proof points
The panel, "Retail Ready: What Makes a Consumer Brand Break Through," featured Jarret Christie, Managing Partner and Investor at Vibrant Consumer. He addressed the investor's view on which proof points show a brand is ready for retail, which metrics matter at each stage, and which mistakes stall brands that otherwise should have made it.
SHOPLINE Co-President Christopher Yang said the strongest pitches rested on real customers, and described the target as brands that are already selling and ready to scale once the right retailer commits.
Two brands move toward the SHOPLINE platform
Korjin founder Justin Chung said he switched to the SHOPLINE platform after the program and that the company "put a real team behind me." Korjin launches its fermented black ginseng liquid extract sticks this November.
RoboArt, Inc., maker of MoboKey, has sold the device for years from a self-hosted WordPress store. CEO Muhammad Ali Rashid said too much effort went into keeping that store running instead of growing it. He cited the appeal of having commerce, content and social selling in one place.
Accelerator follows February Beverly Hills showcase
The SHOPLINE and Plug and Play Future of Commerce Accelerator offers early- to growth-stage consumer brands mentorship, infrastructure and guidance on commerce, operations and go-to-market execution. It is anchored by SHOPLINE's unified omnichannel commerce platform and social-commerce tools. On the Rise follows The Next Wave, a cohort showcase the two partners hosted in Beverly Hills in February.