SHERIDAN, WYOMING – April 18, 2025 - ECR Live! brings together the brightest minds in retail and industry to shape the next chapter of the shopper experience.
A landmark event in Hamburg’s Factory Hammerbrooklyn
On July 1–2, 2025, the vibrant city of Hamburg will transform into the epicenter of innovation in the fast-moving consumer goods (FMCG) sector. ECR Live! is back—and this year, it’s combining shopper passion with urban harbor flair to inspire, connect, and accelerate collaboration across retail, industry, and services.
A platform for progress and partnership
ECR Live! isn’t just another conference. It’s a dynamic forum designed to unite professionals from across the FMCG landscape—spanning Category Management, Shopper Marketing, Sales, E-Commerce, and more—for two immersive days of learning and networking. With a central focus on enhancing the shopper experience, attendees will explore both strategic and practical approaches that bridge theory and real-world application.
“Was bewegt die FMCG-Branche?”
Insight-driven conversations: What moves the FMCG industry today? Which trends are redefining the path to purchase? And how can companies align more closely to deliver value to modern shoppers? These pressing questions take center stage as the ECR community’s top thinkers exchange ideas and share actionable strategies.
“Diskutieren Sie gemeinsam mit den klügsten Köpfen der ECR-Community über aktuelle Themen und kooperative Ansätze für eine erfolgreiche Shopper Experience.”
Interactive formats that spark innovation
Inspiration trifft Interaktion: ECR Live! is built around a lively mix of formats—plenary keynotes, break-out sessions, workshops, and live experiences such as store checks and exclusive site tours. This hands-on approach ensures participants don’t just hear about best practices—they experience them.
“Plenumsvorträge, Break-out Sessions, Workshops und echte Live-Erlebnisse wie Store Checks oder exklusive Besichtigungen bringen Theorie und Praxis zusammen.”
Networking for the next generation
Netzwerken mit Zukunft: From seasoned experts to rising talent, ECR Live! creates the ideal environment to forge meaningful professional connections. Whether you’re looking to collaborate on sustainability solutions or explore omnichannel strategies, the event opens doors to future-focused dialogue and development.
“Knüpfen Sie wertvolle Kontakte – ob mit Branchenexpert:innen oder aufstrebenden Talenten.”
Ideas that excite shoppers and drive the market
Innovation, die wirkt: This event is a springboard for ideas that not only engage shoppers but also have the potential to reshape the market. From smart Category Management tools to cutting-edge sustainability concepts, every discussion is rooted in practical impact.
“Vom smarten Category Management bis zu nachhaltigen Konzepten – hier dreht sich alles um Ideen, die Shopper:innen begeistern und den Markt bewegen.”
Who should attend?
If you work in or around the shopper experience, this is your place to be. ECR Live! invites professionals from across:
- Category Management (online and offline)
- Shopper & Trade Marketing
- Purchasing & Sales
- Key Account Management
- Market Research
- E-Commerce & Omnichannel Retail
“Alle aus Handel, Industrie und Dienstleistung, die Shopper:innen lieben, die innovativ Handeln und an Zukunftskonzepten arbeiten.”
Join the movement in Hamburg
Set in the cutting-edge Factory Hammerbrooklyn, this two-day event starts at €749. Reserve your spot now and be part of shaping the future of FMCG through insight, collaboration, and innovation.