NEW YORK – November 10, 2026 -- SiriusXM has appointed Tubi CEO Anjali Sud as its chief executive, effective January 1, 2027, replacing Jennifer Witz, who is stepping down after almost 25 years at the company, nearly six of them as CEO.
Witz stays on as adviser through the end of 2027
Witz will remain in an advisory role until the end of 2027. Sud has been an independent director on the SiriusXM Board since March 2025 and will keep her board seat after taking the top job.
Board Chairman Greg Maffei said Sud's board tenure gives her detailed knowledge of the company's business and strategy, and that she is expected to "hit the ground running."
Sud brings Tubi's 110 million monthly users to the corner office
Sud has been CEO of Tubi since 2023. Under her leadership the platform grew to more than 110 million monthly active users, expanded globally and scaled revenue while driving profitable growth.
She previously served as CEO of Vimeo, where she took the company public and turned it into a profitable global video platform with 300 million users. Earlier roles in e-commerce, finance and media were at Amazon and Time Warner. Sud also sits on the boards of Dolby Laboratories and Change.org.
Maffei highlighted her experience with both advertising-supported and subscription-based models. Both are core to SiriusXM, which combines its flagship subscription service with ad-supported Pandora, a podcast network and the ad-tech businesses SiriusXM Media and AdsWizz. The company reaches approximately 255 million monthly listeners across its platforms.
Maffei credits Witz with record retention and a return to revenue growth
Maffei attributed several results to Witz's tenure: expanded in-car penetration and 360L rollouts, record-high customer satisfaction and record-low churn. He also cited an exclusive advertising partnership with YouTube and one of the nation's leading podcast networks.
According to Maffei, SiriusXM is now generating its best core financial metrics in years, has returned to revenue growth and is producing near-record levels of free cash flow.
Subscriber and listener losses remain on the company's risk list
SiriusXM's risk disclosures state that the SiriusXM service has lost subscribers and that Pandora's ad-supported service has lost monthly active users. The company also notes that competition has increased over time. Other listed risks include its dependence on the auto industry, the monetization of podcasts and non-music content, and advertiser spending at Pandora.
Sud said premium audio experiences "will be more important than ever to the future of entertainment" and that she wants to expand value for subscribers, advertisers, artists, creators, partners and shareholders. Witz said now is the right time for a transition and that the company is on a strong path.