Montreal – November 04, 2026 -- Stay22, an intent monetization company for creators and digital platforms, has facilitated more than US$2 billion in travel bookings through its technology as it marks its 10th anniversary and launches a refreshed brand.
The company says it has grown 100x since 2019. Its network has more than tripled to over 10,000 active creators and publishers, up from approximately 3,000 in 2024.
Platform generates over 10,000 bookings a day across 220 countries and regions
Creators and publishers on the platform now produce more than 10,000 bookings per day, or over 3.6 million annually. Travelers book stays in more than 220 countries and regions. Stay22's technology loads on more than 8 billion web pages each year.
The company works with more than 13 major suppliers, including Booking.com, Expedia Group and Trip.com. Trip.com recently joined and added more than 1.7 million properties.
Rebrand introduces "Another world is calling" campaign and StayGolden tagline
The new identity uses handcrafted illustration and photography sourced from Stay22's own creators. It is live now. CEO and co-founder Andrew Lockhead said the company's core has not changed in a decade, but it now helps creators and publishers turn the intent they inspire into income.
COVID-19 erased more than 90% of revenue in March 2020
Hamed Al-Khabbaz and Lockhead founded Stay22 in 2016, after Al-Khabbaz struggled to find accommodation near an e-sports event. The company initially helped event attendees find places to stay near venues.
The pandemic eliminated more than 90% of revenue almost overnight in March 2020. Stay22 shifted from events to local, activity-based travel and began working with travel bloggers and creators.
In 2021, Airbnb discontinued its affiliate program. Stay22 diversified its inventory through suppliers such as Vrbo and Trivago, and introduced a tool that automates monetization for creators and publishers.
$122 million Summit Partners investment funds expansion into new verticals
Stay22 plans to keep travel as its foundation while applying the same approach to other categories where audiences act on creator recommendations. The investment from Summit Partners funds global expansion, product development, team growth and new verticals. The company has more than 130 employees, most of them in Montreal.
AI agents shift travel planning toward conversational recommendations
Stay22 expects AI agents to move travel planning away from search and comparison toward guided, conversational recommendations that draw heavily on trusted, first-hand content. The Travel Creator Economy in 2026 Report, co-written by Stay22 and the tourism network Travel Massive, found that 71% of surveyed creators already use AI tools.
Al-Khabbaz said creators and publishers whose content AI systems rely on "will matter more, not less." He said Stay22 aims to keep them visible and fairly compensated across social, video, newsletters and AI search.