Québec – September 22, 2026 -- Strøm Old Quebec has been named Canada's Best Day Spa at the World Spa Awards for the third consecutive year, STROM Group announced.
STROM Group's 10-destination portfolio underpins repeat award recognition
The award reflects standards applied across STROM Group's 10 wellness destinations, spanning brands including Strøm Nordic Spa, Nord restaurants, the BORÉAL skincare line, AWŪ urban sanctuary, Förena Cité thermale, Sibéria Spa, and Spa Nordic Station. Founded in 2009 in Québec, the Group's network draws nearly one million visitors annually and operates its own media channels, including a magazine and podcast, alongside signature retail collections under the Strøm and AWŪ brands.
CEO Guillaume Lemoine ties the win to plans for expansion into the United States
Chief Executive Officer Guillaume Lemoine said the recognition confirms the company's ambition to set a world-class wellness standard rooted in Canadian identity while reaching new audiences. He said the Group intends to carry the same philosophy of balance and accessible well-being into new markets as it expands across Canada and into the United States.
Group lays groundwork for cross-border growth beyond Québec
STROM Group is positioning itself for expansion across Canada and North America, aiming to bring its wellness model to new regions while aligning with local cultures and landscapes. The company frames its growth strategy around creating lasting impact for individuals, communities, and the natural ecosystems connected to its operations.