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Taiwan Tourism Board Targets US Travel Trade With NY-Chicago-LA Push

New York – September 25, 2026 -- The Taiwan Tourism Administration (TTA) launched a three-city U.S. workshop series in New York, drawing more than 70 local travel industry representatives and media, before continuing to Chicago and Los Angeles.

Taiwan returns to the Midwest travel trade after a seven-year absence

The delegation, comprising Taiwanese travel agencies, hotels and airlines, marked Taiwan's re-entry into the Chicago market for the first time in seven years as part of the workshop tour.

U.S. arrivals to Taiwan hit 710,000 in 2025, a record for tourism-purpose travel

More than 710,000 U.S. visitors traveled to Taiwan in 2025, with nearly 60% citing tourism as their purpose -- a record high for the destination. Taiwan's air connectivity underpins this volume, with more than 200 weekly round-trip flights linking the island to 13 major North American cities.

Repeat visitors match 2019 pre-pandemic peak at 42.25% of arrivals

Repeat visitors accounted for 42.25% of all arrivals to Taiwan in 2025, matching the pre-pandemic high recorded in 2019. Through its "Tourism Dual-Wheel Drive Program,

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