Marketing Campaign

New York – October 16, 2026 -- The Portuguese Cork Association (APCOR) is deploying complimentary cork-branded pedicabs at New York's leading wine events, starting October 18, as it expands its U.S. "Drink Responsibly. Choose a Bottle with a Natural Cork" campaign.

The campaign recasts the phrase traditionally tied to alcohol consumption as a message about quality, sustainability and closure selection. APCOR argues that natural cork is renewable, recyclable and essential to a zero-waste approach.

Wine on Wheels Grand Tasting opens the pedicab program on October 18

The activation launches at City Winery's Pier 57 location during the Wine on Wheels Grand Tasting. The event was founded by sommelier and disability advocate Yannick Benjamin. It brings together more than 75 sommeliers, 150 wines and offerings from 40 New York City restaurants.

Berkeley – October 16, 2026 -- Employee recognition platform Recognize ran 72 billboard plays in 24 hours on Oct. 15, 2026, across Times Square in New York and downtown Los Angeles, in its first coast-to-coast out-of-home campaign.

Campaign asks commuters "What's the point?" and answers with a rewards pitch

The 15-second spot opened with the text "Going to work? What's the point?" and closed with "Let's give you a point," plus a QR code linking to the campaign landing page. The Times Square spot ran once an hour. In downtown Los Angeles it played twice back to back across 24 thirty-second slots.

The pun refers to Recognize's product mechanics. Employees earn points when colleagues or managers recognize their work, then redeem them for gift cards, company swag and live-event tickets.