Partnership

AlumniFi Becomes First Jersey Patch Sponsor in St. John's History

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AlumniFi Becomes First Jersey Patch Sponsor in St. John's History

Queens, N.Y. – October 13, 2026 -- AlumniFi has become the Official Credit Union of St. John's Athletics and the first corporate partner in program history to put its logo on Red Storm uniforms, in a deal the department describes as among the most significant financial commitments it has received.

AlumniFi logo appears on eight programs starting with Drexel exhibition

The logo debuts at the exhibition opener against Drexel. It will appear on the uniforms of the men's and women's basketball, men's and women's soccer, volleyball, baseball, softball and lacrosse programs.

St. John's Sports Properties, the locally based team of Learfield, facilitated the deal. The source does not disclose the financial terms or the length of the agreement.

Sweatpals Becomes HYROX365 Event Platform, Title Sponsor in North America

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Sweatpals Becomes HYROX365 Event Platform, Title Sponsor in North America

Austin – – October 13, 2026 -- Sweatpals has become the Official Event Platform of HYROX365 and an Official Partner of North America, giving HYROX's network of 20,000 affiliate gyms a tool to run and monetize local training events between races.

The deal also makes Sweatpals Official Title Partner of HYROX Miami. The race will be branded Sweatpals HYROX Miami Beach 2027.

Sweatpals deploys a white-label platform inside the HYROX Performance HUB

Sweatpals will supply a white-label solution integrated into the HYROX365 ecosystem. Affiliate gyms can create, promote and manage HYROX training simulations, training events and open gym sessions. Bookings, day passes, payments and member acquisition are handled end-to-end on the platform.

D.R. Horton Taps Promise Robotics' FaaS for 1,250+ Homes

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D.R. Horton Taps Promise Robotics' FaaS for 1,250+ Homes

Phoenix – October 13, 2026 -- D.R. Horton, America's largest homebuilder by volume, has signed a multi-year commercial agreement with Promise Robotics to produce more than 1,250 homes through the company's Factory-as-a-Service (FaaS) platform.

D.R. Horton is the first major U.S. homebuilder to use Promise Robotics' production platform. The deal comes as Promise expands its U.S. manufacturing network.

FaaS lets builders add automated capacity without owning factories

FaaS takes a builder's existing home designs and converts them into a coordinated production process. The process spans robotic manufacturing, factory operations and onsite installation. Builders gain access to automated production capacity without developing and operating their own factories. Promise Robotics says this improves cycle times, increases capacity and allows more predictable scaling across communities and markets.

BIGO Ads SDK Goes Live on Google AdMob as Bidding Partner

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BIGO Ads SDK Goes Live on Google AdMob as Bidding Partner

Singapore – October 13, 2026 -- BIGO Ads, the advertising platform of JOYY Inc. (NASDAQ: JOYY), has made its SDK generally available through Google AdMob mediation as an in-app bidding partner, giving AdMob publishers access to its advertiser demand.

Five ad formats are supported at launch, with more planned

The integration covers app open, native, rewarded, banner and interstitial ads. BIGO Ads said further formats will follow.

Developers using AdMob Mediation can connect to the SDK through in-app bidding. BIGO Ads says this brings publishers demand from global premium advertisers, which raises bidding competition and eCPM without hurting user experience.

Advertisers gain access to casual, core gaming and non-gaming inventory

On the buy side, advertisers can scale user growth across traffic from casual and core gaming apps as well as non-gaming apps that integrate the SDK via AdMob Mediation.

Aligned Data Centers Co-Sponsors Frederick Youth Club Fundraiser

Frederick – October 13, 2026 -- Aligned Data Centers has become Co-Presenting Sponsor of the 2nd annual Blue & Bubbly dinner, a fundraiser for Boys & Girls Clubs of Frederick County (BGCFC), where about 56% of youth served receive financial aid toward membership dues.

Aligned backs the 2nd annual Blue & Bubbly event at 7th Sister Restaurant

BGCFC announced the partnership. The event is scheduled for Thursday, October 8, at 7th Sister Restaurant. Proceeds will help keep Club programs affordable for youth and families across Frederick County.

IQVIA Standardizes on Four Veeva Clinical Apps Across Its Studies

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IQVIA Standardizes on Four Veeva Clinical Apps Across Its Studies

Research Triangle Park – October 13, 2026 -- IQVIA has selected four Veeva applications (CTMS, eTMF, Study Startup and Site Connect) as enterprise standards for its clinical development studies, extending a partnership that previously covered Veeva's EDC.

IQVIA and Veeva widen the clinical technology tie-up beyond EDC

IQVIA (NYSE: IQV) and Veeva Systems (NYSE: VEEV) announced the expansion on Oct. 13, 2026. The companies say the combined offering is intended to raise trial speed and efficiency, strengthen site centricity and improve decision-making.

All Veeva clinical solutions are also available through IQVIA for sponsors that want a full Veeva technology stack.

YES-EU Opens 10,000 m2 CATL-Backed Battery Service Hub in Oslo

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YES-EU Opens 10,000 m2 CATL-Backed Battery Service Hub in Oslo

Zug, Switzerland – October 13, 2026 -- YES-EU, a Swiss-headquartered high-voltage battery service company, has opened a service center of more than 10,000 m2 in Oslo, Norway. The center was launched under a strategic partnership with NING Service, CATL's official aftermarket service brand. The hub will handle battery lifecycle management, hands-on training and certified repairs.

YES-EU targets 100 workshops in more than 20 countries

YES-EU plans to expand into more than 20 countries and build over 100 battery service workshops across Europe. It currently operates in Iceland, Norway, Denmark, Sweden, Finland, Germany, Switzerland (headquarters), Belgium, the UK, Ireland, France, Kosovo, Poland and Lithuania. Its localization manufacturing base is in Italy.

Nel and Rheinmetall Sign MoU on Decentralised Synthetic Fuels

Oslo – October 13, 2026 -- Nel ASA and Rheinmetall AG have signed a non-binding Memorandum of Understanding to explore decentralised production of low-carbon synthetic fuels for defence and critical infrastructure, starting with the Norwegian market.

The partners will combine Nel's electrolyser technology with Rheinmetall's Giga PtX concept and systems-integration expertise. They will assess scalable, modular solutions based on renewable hydrogen produced through electrolysis. The resulting fuels can substitute conventional fuels without changes to end-use applications.

Norway's single refinery drives the case for localised fuel supply

Norway operates only one oil refinery. The country exports significant volumes of crude oil to Europe for refining, and refined products are then shipped back for domestic use. In a disruption, parts of the fuel supply chain depend on infrastructure beyond national control.

GAC Becomes Chelsea FC Official Automotive Partner in Paris

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GAC Becomes Chelsea FC Official Automotive Partner in Paris

Paris – October 12, 2026 -- GAC became the Official Automotive Partner of Chelsea FC at the 91st Paris Motor Show, adding a second Premier League-calibre European football tie to its push into the region after Villarreal CF.

Chelsea deal follows pre-season tour collaboration

GAC and Chelsea held a global partnership signing ceremony at the GAC booth at Paris Expo Porte de Versailles, following a strategic cooperation agreement. The two sides first worked together during the club's 2026 pre-season tour. Chelsea legend Claude Makélélé attended, met GAC owners and signed an autograph for a robotic "young fan".

Chelsea is the second European club to sign a strategic partnership with GAC, after Villarreal CF. GAC plans to use both clubs to engage fans and build locally relevant brand experiences for European users.

American Express Becomes Title Sponsor of SailGP's Hong Kong Debut

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American Express Becomes Title Sponsor of SailGP's Hong Kong Debut

Hong Kong – October 12, 2026 -- American Express has become Title Sponsor of the inaugural American Express Hong Kong Sail Grand Prix, which opens the Rolex SailGP Championship 2027 Season on January 23-24, 2027 at Kai Tak Cruise Terminal.

The deal gives the card issuer integration across the SailGP Race Stadium and the wider event experience. SailGP describes the format as a mix of high-speed racing, premium hospitality, technology and entertainment.

American Express Cardmembers get first access to tickets on October 21-22

Eligible Cardmembers receive priority booking from 10am HKT on Wednesday, October 21 until 5pm HKT on Thursday, October 22, or until allocations are exhausted. They also receive exclusive savings on ticket purchases and other race-day experiences.