Shanghai – September 28, 2026 -- The9 Limited (Nasdaq: NCTY) said its mobile simulation title "The Greed of Man《大時代》" reached No. 1 in the Simulation Games category on both the Hong Kong Apple App Store and Google Play following its September 24, 2026 launch.
Game built in eight months versus industry-standard two to three years
The title was produced on the9bit, The9's proprietary AI game production platform that orchestrates multiple AI models across development rather than relying on a single foundation model. The platform converts a natural-language or image-based idea into a structured production blueprint, then coordinates content generation, debugging, asset creation and integration across the pipeline. An AI-native editing environment allows creators to refine gameplay elements, parameters and visuals through further natural-language instructions.
George Lai, Chief Executive Officer of The9, said completing the title in roughly eight months compared with the two to three years a traditional development model would typically require offers tangible evidence of the efficiency the company is building. He added that the process generated reusable workflows and production intelligence expected to improve planning, creation and iteration on future titles.
Game is built on TVB's classic drama franchise licensed for over three decades of audience loyalty
"The Greed of Man" is based on intellectual property licensed from Television Broadcasts Limited (TVB), one of the most influential Chinese-language television dramas with a following among Chinese audiences worldwide spanning more than 30 years.
The9 plans mainland China rollout to scale the franchise to a larger market
Building on the Hong Kong launch, The9 plans to introduce the title in mainland China in the near future, extending it to a substantially larger market base and leveraging the franchise's existing brand recognition among Chinese audiences.