Brand Management

Buffalo, N.Y. – September 28, 2026 -- Organizations planning custom apparel for corporate events, fundraisers, and promotional campaigns face recurring pitfalls in fabric selection, artwork preparation, and sizing that can delay production and weaken brand presentation, according to a HelloNation article featuring Kernell Miller of Custo Print in Buffalo, New York.

Fabric and use case mismatches undermine apparel durability and cost efficiency

The article states that staff uniforms intended for daily wear require stronger fabric and long-term durability, while shirts for a fundraiser or community event typically prioritize comfort, visibility, and affordability. Lightweight cotton suits outdoor summer gatherings, while blended fabrics better withstand repeated washing and long-term wear, per the report.