Brand Partnership

VASA Fitness Launches HYROX Training Clubs at 10 US Locations

Denver – September 15, 2026 -- VASA Fitness has become the newest HYROX enterprise partner in North America, rolling out dedicated HYROX Training Clubs at 10 locations across five states as the fast-growing functional fitness racing format expands into mainstream gym networks.

Ten clubs across Colorado, Utah, Arizona, Oklahoma and Illinois gain HYROX-specific equipment

Participating VASA locations include Colorado Springs, Aurora and Thornton in Colorado; Oklahoma City, Oklahoma; Kaysville, Sandy and Orem in Utah; Chandler, Arizona; and Crystal Lake and Romeoville in Illinois. Each site will feature wall-ball target zones, competition-spec weighted medicine balls, push/pull sleds on VASA turf, and battle ropes to support HYROX-style training and competition preparation.

JAANUU, LA Kings Expand Partnership With Healthcare Night

El Segundo – September 15, 2026 -- JAANUU, the physician-founded medical apparel brand, has expanded its sponsorship deal with the Los Angeles Kings for the 2026-27 NHL season, adding a dedicated Healthcare Professionals Appreciation Night to the partnership.

Kings and JAANUU add themed game night on October 13

The expanded agreement, brokered by AEG Global Partnerships, will see the LA Kings host the Edmonton Oilers at Crypto.com Arena on Tuesday, October 13 at 7:30 p.m. for the inaugural Healthcare Professionals Appreciation Night presented by JAANUU. Every ticketed guest at the game will receive a co-branded foam puck, while JAANUU will run interactive activations, giveaways and contests throughout the arena.

Azzurro Living Signs First-Ever Designer Deal With Thom Filicia

Dallas – September 15, 2026 -- Azzurro Living has entered its first designer partnership in company history, teaming with interior designer Thom Filicia on a new outdoor furniture collection set to debut at High Point Market this October.

Collection launches October 17-21 at High Point Market

The Thom Filicia x Azzurro Living collection will be unveiled at Azzurro Living's Broad Hall showroom, 300 W. Broad Ave., during the High Point Market show running October 17-21, 2026. Product details, imagery and pricing have not yet been announced.