Welt am Sonntag Drops 74-Year-Old Blue Logo in Major Relaunch
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Berlin – September 13, 2026 -- German Sunday broadsheet WELT AM SONNTAG will retire its blue masthead for the first time since 1952 as part of a full relaunch set for the print edition of September 12/13, 2026. The redesign marks the most significant change to the paper's title header in 74 years, according to publisher PREMIUM-GRUPPE.
New masthead drops blue background for white design shared with daily WELT
The white lettering on blue ground that has defined the title since 1952 disappears. The logo replaces the bold bar with the lighter WELT brand mark on a white background and introduces the globe symbol taken from the daily edition into the Sunday paper for the first time, visually linking the two titles within the print family.