brand_licensing

STANLEY Enters Flooring Market via Area Floors, i4F Tech Deal

Turnhout – September 7, 2026 -- STANLEY® is entering the global flooring market through a strategic partnership with Istanbul-based manufacturer Area Floors, launching its first branded flooring line built entirely on i4F® drop-lock installation technology.

STANLEY SPC flooring range enters production for 2026 EMEA rollout

The STANLEY® SPC flooring collection is currently in production and will be introduced across the EMEA region in 2026. Area Floors, which operates automated manufacturing facilities and holds international export experience, will develop and produce the range, marking the first STANLEY®-branded flooring products to reach the EMEA market.

STANLEY Enters Flooring Market via Area Floors, i4F Drop-Lock Deal

Turnhout – – September 07, 2026 -- STANLEY® has entered the global flooring market for the first time, launching SPC flooring collections across the EMEA region through a strategic partnership with Istanbul-based manufacturer Area Floors and Belgian technology group i4F®.

STANLEY licenses its 175-year-old brand into flooring for the first time

Founded in 1843, STANLEY is extending its brand beyond tools into residential construction and renovation flooring. The new SPC (stone polymer composite) collections are currently in production and will be commercialized across EMEA in 2026, marking STANLEY's debut in the global floating floor category.