brand_licensing

Los Angeles – October 16, 2026 -- Seed Junky Genetics has signed a new exclusive licensing agreement with Trulieve that extends its genetics into Pennsylvania, widening a partnership that has run in Florida for several years.

Trulieve to reintroduce Seed Junky as a standalone brand in Florida

Under the expanded terms, Trulieve will bring Seed Junky back to Florida as a standalone brand. It will also launch authentic Seed Junky Genetics products in Pennsylvania. The source describes Trulieve as one of the largest cannabis companies in the world.

Trulieve will handle cultivation, processing, packaging and statewide distribution through its own network in both states. The company will keep to the cultivation practices and brand standards associated with Seed Junky.

Berlin – September 09, 2026 -- Grundig, the European premium home appliance brand, unveiled a new product lineup at IFA 2026 spanning televisions, refrigerators, washer-dryers and air conditioners, marking a new phase in the strategic alliance between parent company Beko and Chinese manufacturer Changhong.

Changhong secures Grundig brand license for select categories and markets

The IFA showcase confirmed that Changhong has been granted a license to operate under the Grundig brand in certain product categories and markets. The arrangement combines Changhong's research, manufacturing and supply-chain capabilities with Grundig's European market heritage, with both companies stating the alliance will expand Grundig's commercial reach across Europe and other international markets.

Turnhout – September 08, 2026 -- STANLEY® is entering the global flooring market through a strategic partnership with Istanbul-based manufacturer Area Floors, launching its first branded flooring line built entirely on i4F® drop-lock installation technology.

STANLEY SPC flooring range enters production for 2026 EMEA rollout

The STANLEY® SPC flooring collection is currently in production and will be introduced across the EMEA region in 2026. Area Floors, which operates automated manufacturing facilities and holds international export experience, will develop and produce the range, marking the first STANLEY®-branded flooring products to reach the EMEA market.

Turnhout – – September 08, 2026 -- STANLEY® has entered the global flooring market for the first time, launching SPC flooring collections across the EMEA region through a strategic partnership with Istanbul-based manufacturer Area Floors and Belgian technology group i4F®.

STANLEY licenses its 175-year-old brand into flooring for the first time

Founded in 1843, STANLEY is extending its brand beyond tools into residential construction and renovation flooring. The new SPC (stone polymer composite) collections are currently in production and will be commercialized across EMEA in 2026, marking STANLEY's debut in the global floating floor category.