Consumer Demand

Atlanta – October 13, 2026 -- The average transaction price (ATP) for a new vehicle in the United States rose for a fourth consecutive month in September to $50,562, $52 below the all-time record of $50,614 set in December 2025, according to Kelley Blue Book, a Cox Automotive brand.

The ATP climbed 0.9% from $50,089 in August. Year over year, it gained just 0.7%, well below the typical September increase of 2% to 4%.

Affordable segments and late model-year arrivals hold back price growth

Kelley Blue Book attributes the muted gain partly to strong sales in lower-priced segments, including subcompact SUVs, compact cars and small/mid-size pickups. Arrivals of next-model-year vehicles, which are often repriced for updates, are running well behind historic norms.

The average manufacturer's suggested retail price (MSRP) rose to $52,342 from $51,821 in August. That is up 0.8% from September 2025 and below long-term averages.

Newport Beach – October 13, 2026 -- Pilates Addiction has sold more than 350 licenses across 27 states, with 40 studios open in 12 states and another 75 scheduled to launch through early 2027.

Franchisor shifts from license sales to studio openings

The brand is entering its largest wave of openings to date, just over a year into its national expansion. It is moving from rapid franchise sales to opening studios at scale, supported by systems that guide owners through real estate, training, pre-opening marketing and launch.

New locations are planned across Texas, California, Florida, Nevada, New Jersey, Michigan, Ohio and Georgia. Target markets include Dallas, Austin, San Francisco, Denver and Las Vegas.

CEO Sarah Luna said the 350-license milestone matters less than the next phase, adding that "this fall will set the pace for what's ahead."