Content Strategy

Unterföhring – October 29, 2026 -- ProSiebenSat.1 is moving "The Voice of Germany" and "The Voice Kids" exclusively to SAT.1 in 2027 as part of a prime-time overhaul across SAT.1, ProSieben and Kabel Eins that also expands genre depth on streaming platform Joyn.

Chief Content Officer Henrik Pabst said the group is aligning its content strategy with cross-platform distribution. Joyn's reach is to keep growing, with third-party platforms used to target new audiences. In linear TV, he said, viewers reward clarity and reliability, which is why the group is sharpening the brand promise of its three core channels.

Beijing – September 25, 2026 -- iQIYI unveiled a slate of more than 350 new titles for 2026-2027 at its iJOY Conference held September 23 in Shanghai, anchoring the launch around a new "All in AI" production and marketing strategy. The Chinese streaming platform also confirmed that its flagship Scream Night event will run December 5 at Galaxy Arena in Macao under a renewed three-year residency agreement covering 2026 to 2028.

CEO Yu Gong sets three AI priorities for content production

Founder and CEO Yu Gong outlined three strategic pillars: deploying AI across premium live-action and long-form AIGC production, building a creator ecosystem through seven new service programs, and pioneering content formats enabled by emerging technology. Chief Content Officer Xiaohui Wang framed the shift around three industry trends he termed the C2C era, the "Minority" era of niche demand, and the Platinum era of premium emotional content.

Beijing – September 20, 2026 -- iQIYI's smart TV application, QIYIGuo TV, recorded 141 million monthly active devices in June 2026, leading China's connected-TV market as long-form video consumption shifts decisively to the big screen.

China's smart TV base expands to 302 million active devices

QuestMobile data shows active smart TV devices in China reached 302 million in June 2026, up 12.04 million year-over-year. QIYIGuo TV posted 50.42 million daily active devices that month, edging past the 45.14 million daily active users on iQIYI's mobile app.

Cross-screen data implies 130 million daily viewers on TV

Television is a shared device: Gozen Data estimates each smart TV averages 2.6 viewers, implying iQIYI's big-screen content reaches roughly 130 million individual viewers daily -- nearly three times its mobile daily active user count.

Unterföhring – September 16, 2026 -- ProSiebenSat.1 Media SE secured two top honors at the Deutscher Fernsehpreis 2026, with productions from its Kabel Eins and ProSieben channels winning in the Best Factual Entertainment and Best Documentary/Reportage categories respectively.

Kabel Eins cooking-travel format wins Best Factual Entertainment

"Roadtrip Australien - Drei Spitzenköche auf vier Rädern," featuring chefs Ali Güngörmüs, Alexander Kumptner and Frank Rosin, took the Best Factual Entertainment prize on the Kabel Eins channel.

ProSieben war documentary claims Best Documentary/Reportage award

"Joko & Klaas LIVE - #dontlookaway," hosted by Klaas Heufer-Umlauf and Joko Winterscheidt on ProSieben, won Best Documentation/Reportage. The program addressed the ongoing war in Ukraine and its impact on civilians.

Munich – September 16, 2026 -- Bayerischer Rundfunk (BR) won the Deutscher Fernsehpreis 2026 in the "Best Entertainment Reality" category for "Werwölfe - Das Spiel von List und Täuschung," a reality gameshow co-produced with SWR and WDR for the ARD Mediathek streaming platform.

Season one drew 5.9 million streams on ARD Mediathek

The format, produced by ITV Studios Germany under BR's lead responsibility, generated 5.9 million retrievals since its debut, according to AGF Zensus and Global Views data. It had already received the German Entertainment Award in June.

Format is licensed from board game "Die Werwölfe von Düsterwald"

The show adapts the tabletop game created by Philippe des Pallières and Hervé Marly, published by Asmodee, with DreamSpark holding the licensing rights. The premise places 13 participants in a village setting, where three secretly designated werewolves attempt to eliminate other players without exposure.