Beijing – September 25, 2026 -- iQIYI unveiled a slate of more than 350 new titles for 2026-2027 at its iJOY Conference held September 23 in Shanghai, anchoring the launch around a new "All in AI" production and marketing strategy. The Chinese streaming platform also confirmed that its flagship Scream Night event will run December 5 at Galaxy Arena in Macao under a renewed three-year residency agreement covering 2026 to 2028.
CEO Yu Gong sets three AI priorities for content production
Founder and CEO Yu Gong outlined three strategic pillars: deploying AI across premium live-action and long-form AIGC production, building a creator ecosystem through seven new service programs, and pioneering content formats enabled by emerging technology. Chief Content Officer Xiaohui Wang framed the shift around three industry trends he termed the C2C era, the "Minority" era of niche demand, and the Platinum era of premium emotional content.
Hybrid AI drama "Immortals Over Mortal Love" targets Q4 2026 premiere
iQIYI unveiled the trailer for "Immortals Over Mortal Love," described as the company's first full-length hybrid AI multi-season drama. Built on its proprietary NadouPro production platform, the series combines AI-generated content with live-action performances by professional actors. Season one is scheduled to premiere in the fourth quarter of 2026 with 16 episodes of roughly 20 minutes each.
"The Ferry Man" AIGC series recoups costs within a week
iQIYI cited commercial validation from its AIGC series "The Ferry Man," whose first two installments recouped production costs within the first week of release. The series generated more than RMB 8 million (approximately US$1.19 million) in cumulative platform revenue-sharing earnings during its first month.
Peter Pau selects nine AIGC films from over 100 global submissions
The "Peter Pau • iQIYI Film Theater" initiative revealed several feature-length AIGC films spanning adventure, suspense, action, romance, and animation. Academy Award-winning cinematographer Peter Pau selected nine projects for production from more than 100 global submissions, providing creative guidance intended to push AIGC output toward commercially viable feature-length work.
New household-level big-data marketing system launches
iQIYI introduced what it called the industry's first big-data marketing system built for household terminals, shifting targeting from individual viewing behavior to family-level needs across life stages. The platform co-published a "Content Touchpoint Value Research Report" with Miaozhen Systems, examining how brand advertising translates into sustained business growth through AI-driven content creation and in-drama product placement.
Content lineup expands across drama formats and genres
The 2026-2027 slate spans contemporary, historical, romance, suspense, and sci-fi long-form dramas featuring high-profile actors and creative teams. iQIYI is also scaling horizontal-screen short-form drama through three branded theaters, expanding vertical-screen micro-drama and animation using existing IP libraries paired with AIGC development tools, and continuing a co-investment program with Douyin to incubate creator-produced variety content.